Selection of Optimal Four Wheeler Applying AHP & TOPSIS Technique
Journal Title: International Journal of Experimental Research and Review - Year 2019, Vol 20, Issue 3
Abstract
Now a day’s purchasing one car among the verities of model of car available in the market are very difficult task to the customers. Day by day various technical and operational parameter specifications like price, yearly maintenance cost, millage, breaking efficiency, comfort etc. are changed. Therefore, to overcome this confusion some selection procedure techniques are required. TOPSIS and AHP is the one of them selection procedure technique are adopted for this problem. These two techniques provide a base for decision-making processes, where there are limited numbers of alternatives but each has large number of criteria. It is very difficult to understand for all the demands of customer and to make a product which will fulfill the all demands completely. For the complicated decision making problem including qualitative and quantitative factors, different decision making techniques such as AHP and TOPSIS can also be used with MCDA for better results. In this research work the customer’s priorities are explored, while purchasing a four wheeler automobile segment using Analytical Hierarchy Process (AHP) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). In this study, different criteria to be considered during purchasing of four wheeler using structured questionnaire which based on SAATY scale. From the calculations, it is proved that FORD (ASPIRE) is ranked as best and appropriate alternative which has extremely good breaking efficiency compared to Volkswagen (Vento), Toyota (Etios), Hyundai (Verna), Nissan (Sunny), Honda (Amaze) and Tata (Nexon).
Authors and Affiliations
Somnath Das; Arkaprabha Bhattacharjee; Mriganka Maity; Rajesh Sahoo; Joydip Kumar Mondal
Keywords
Related Articles
- EP ID EP702221
- DOI https://doi.org/10.52756/ijerr.2019.v20.002
- Views 121
- Downloads 0
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