Self-Help Groups And Access To Technology– A Review
Journal Title: International Journal of Humanities and Social Science Invention - Year 2018, Vol 7, Issue 11
Abstract
The success of Self-Help Group (SHG) approach to women empowerment gains its importance in bringing the rural and slum women into the main stream of development. Technology occupies a key role in the development process and SHGs also have become the part of digital world. Technology helps SHG women in gaining empowerment especially SHG women entrepreneurs through global social media net working in the process of marketing their products. SHG women through bank linkage programme of micro credit , are able to develop as women entrepreneurs and producing variety of products and are availing technology in the marketing process like packing, labeling, using digital works , pictures of their products for publicity and also using global social media net working like, face book, whatsApp, using courier services while marketing their products which is a good sign for their empowerment as it opens the avenues for global marketing. In this context, the present paper mainly focuses on the accessibility of technology by SHG women in marketing process. For this purpose, primary data has been obtained from the SHG women entrepreneurs who are selling their products on weekly basis, during festivals and on some other special occasions.
Authors and Affiliations
dr. P. Usha, Durga Prasad
Keywords
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