Self-Help Groups And Access To Technology– A Review
Journal Title: International Journal of Humanities and Social Science Invention - Year 2018, Vol 7, Issue 11
Abstract
The success of Self-Help Group (SHG) approach to women empowerment gains its importance in bringing the rural and slum women into the main stream of development. Technology occupies a key role in the development process and SHGs also have become the part of digital world. Technology helps SHG women in gaining empowerment especially SHG women entrepreneurs through global social media net working in the process of marketing their products. SHG women through bank linkage programme of micro credit , are able to develop as women entrepreneurs and producing variety of products and are availing technology in the marketing process like packing, labeling, using digital works , pictures of their products for publicity and also using global social media net working like, face book, whatsApp, using courier services while marketing their products which is a good sign for their empowerment as it opens the avenues for global marketing. In this context, the present paper mainly focuses on the accessibility of technology by SHG women in marketing process. For this purpose, primary data has been obtained from the SHG women entrepreneurs who are selling their products on weekly basis, during festivals and on some other special occasions.
Authors and Affiliations
dr. P. Usha, Durga Prasad
Keywords
Related Articles
- EP ID EP416015
- DOI -
- Views 72
- Downloads 0
The Evolution of State Sovereignty: A historical overview
The concept of the sovereignty has recently become a major bone of contention within international law and international relations theory. More recent scholarship has focused on the changing meanings of this concept acro...
Out- Migration of Paharia Tribal Labourers from Pakur District of Jharkhand: A Case Study
Paharia Tribe is a less known tribe of Rajmahal hills in Pakur district of Jharkhand. The tribe is listed as primitive tribe of Jharkhand who has been dwelling since time immemorial. The tribe once dwelt in deep forest a...
The Implementation of Curriculum Innovation and Islamic Religious Education Learning At Al Azhar Integrated Senior High School in Medan
This study aims to explore curriculum innovation and PAI teaching at Al Azhar integrated SMA in Medan. This research used qualitative approach with four research questions: How does the curriculum innovation, strategy, m...
Initiation and Response in Manipuri Conversation
The present paper attempts to explore the structure of Manipuri question and answer sequence. When a speaker puts an initiation on another speaker, an immediate response is to be supplied. The two speakers’ initiation an...
Institutionalization of Grassroots Democracy in Rural West Bengal
The idea of grassroots democracy is built on the basis of democratic decentralization policy. Democratic decentralization is the main pillar of the grassroots democracy through which power (political, administrative and...