SELF-PROMOTION AS A PREMISE TO THE STEREOTYPIZATION OF THE CONTENT IN BRITISH QUALITY PRESS
Journal Title: International Journal of Innovative Technologies in Social Science - Year 2018, Vol 2, Issue 4
Abstract
The article studies the phenomenon of self-promotion of the British quality newspapers and its influence on the process of stereotypization of the content in British media discourse. The study deals with the main strategies that run the functioning of the British media market among which self-promotion takes its important place. The conditions of subscription are analyzed and the main marketing aspects of the price policy that are closely connected to self-promotion, segmentation and positioning of media-brands are outlined. Key digital newspaper packs were described and analyzed. The author points out the crucial stereotypical communication forms that influence the formation of public opinion under a certain angle.
Authors and Affiliations
Julia Harkavenko
Keywords
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- EP ID EP320033
- DOI 10.31435/rsglobal_ijitss/01062018/5709
- Views 138
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