SELF-PROMOTION AS A PREMISE TO THE STEREOTYPIZATION OF THE CONTENT IN BRITISH QUALITY PRESS
Journal Title: International Journal of Innovative Technologies in Social Science - Year 2018, Vol 2, Issue 4
Abstract
The article studies the phenomenon of self-promotion of the British quality newspapers and its influence on the process of stereotypization of the content in British media discourse. The study deals with the main strategies that run the functioning of the British media market among which self-promotion takes its important place. The conditions of subscription are analyzed and the main marketing aspects of the price policy that are closely connected to self-promotion, segmentation and positioning of media-brands are outlined. Key digital newspaper packs were described and analyzed. The author points out the crucial stereotypical communication forms that influence the formation of public opinion under a certain angle.
Authors and Affiliations
Julia Harkavenko
Keywords
Related Articles
- EP ID EP320033
- DOI 10.31435/rsglobal_ijitss/01062018/5709
- Views 129
- Downloads 0
НАУКОВО-МЕТОДИЧНИЙ СУПРОВІД ЯК ПРОВІДНА ТЕХНОЛОГІЯ МЕТОДИЧНОЇ РОБОТИ НА ШЛЯХУ ДО НОВОЇ УКРАЇНСЬКОЇ ШКОЛИ
The guarantee of educational reform quality and effectiveness is, first of all, a new teacher, his / her theoretical training, pedagogical skill, persistent professional advancement. An effective and forceful methodical...
INTERACTIVE METHODS OF TEACHING IN CLASSES OF BASIC MEDICAL AND BIOLOGICAL SCIENCES
Interactive learning is widely used in more than 115 countries around the world. It has already gained recognition in a relatively short period of time. The main methodological innovations today are connected with the us...
АРХЕТИП ЯК УНІВЕРСАЛЬНА КАТЕГОРІЯ
An overview of literature on the archetype. Outlined his place in various scientific paradigms. Presented by definition archetype. The methodological principles study archetype in psychodynamic approach. Interpretation o...
СОЦІАЛЬНО-ПСИХОЛОГІЧНІ ОСОБЛИВОСТІ ВПЛИВУ ЗАСОБІВ МАСОВОЇ ІНФОРМАЦІЇ НА ФОРМУВАННЯ ЦІННІСНИХ ОРІЄНТАЦІЙ СТАРШОКЛАСНИКІВ
The article is devoted to the problem of media influence on the formation of values in senior students. The authors of the article argue that the youth age is a period of intensive formation of the system of value orient...
БЛОКЧЕЙН В ПРАВЕ СОЦИАЛЬНОГО ОБЕСПЕЧЕНИЯ
This article talks about the possibility of using modern technologies, in particular blockchain, in the implementation of the reform of social security of the population, the simplification of the system of provision and...