Semiotics analysis on “Samsung x BTS: Galaxy for the Planet” Advertisement
Journal Title: Commicast - Year 2023, Vol 4, Issue 1
Abstract
This paper aim to analyze the message from the Samsung x BTS Ads: Galaxy for the planet. Global warming is a form of ecosystem imbalance on earth due to increasing the average temperature of the atmosphere, sea, and land on earth. Samsung and BTS works together in this Ads to show some concern about environment. This research uses descriptive qualitative type. The qualitative descriptive method is a research method based on the post-positivism philosophy. Therefore, researchers have analyzed objects and examined each icon, indexical, and symbol to be observed with three aspects of Pierce's Object theory. According to Pierce, semiotics is a science that discusses signs and the production of their meanings. At this stage, the researcher will discuss the results and research data regarding the problems described, namely the Semiotic Analysis of Samsung x BTS: Galaxy for the Planet advertisements. This advertisement has meaning and message to change people's mindset towards the earth to be more concerned about the environment. This ad also displays symbols and signs. As an electronic brand, Samsung pays more attention to the surrounding environment by using recycled material to minimize environmental impact and carefully chooses its brand ambassador to add value to its ads.
Authors and Affiliations
Anisa Viyata Suci Vidiyawati, Arif Ardy Wibowo
Keywords
Related Articles
- EP ID EP754497
- DOI https://doi.org/10.12928/commicast.v4i1.6312
- Views 9
- Downloads 0
The media relations of Universitas Ahmad Dahlan Yogyakarta in maintaining image during the COVID-19 Pandemic
The COVID-19 pandemic in 2021 has affected the education in Indonesia, including the institution of Universitas Ahmad Dahlan (UAD) Yogyakarta. The existence of educational institutions requires existence to gain the tru...
Utilisation of new media in communicating insecurity in Southeast Nigeria
This paper aims to describe how in recent times, the issue of insecurity in the southeast of Nigeria is alarming. People are no longer safe as they have become targets for the perpetrators of insecurity within the region...
Digital branding communication model for the Yogyakarta "JIH" Hospital managed by the digital creative agency, Kotakmedia Indonesia
Marketing communication has progressed quite rapidly; many changes have also occurred in the business industry, including the marketing communication model. In today's all-digital era, digital marketing communications, i...
Commodification of women in Sido Muncul advertisement Sido Susu Ginger drink Ariel Tatum version
This study aims to determine the indications that refer to the commodification of women contained in YouTube advertisements. Women in the media become indispensable for the capital owners because they can be an exchange...
Visual narrative of the pandemic as a form of health communication in the digital age
Many disease information problems are caused by a lack of knowledge and public misunderstanding of health information. Health communication includes disseminating health information to the public to achieve healthy livi...