Sensationalism in Pakistani Private Urdu News Channels: Audience Perception
Journal Title: International Journal of Physical and Social Sciences (IJPSS) - Year 2012, Vol 2, Issue 9
Abstract
The aim of this study was to document sensationalism in news and current affair programs in Pakistani private Urdu news channels. For the purpose, three independent variables-dramatic subject, breaking news and soft news were examined to measure frequency of sensationalism on these channels. Six leading news channels Geo, Dunyya, Express, Aaj, Ary and Sama news were selected. The respondents believe that the channels are sensitizing the issues frequently regarding politics, crime, terrorism, and celebrity etc. The study also reveals that Geo has a greater viewer ship and has considered being the most sensational channel at the same time. Results show that these channels are manipulating „breaking news‟ and present routine news events as breaking news to create hype. Results indicate that a reasonable portion of news bulletins is consisted of soft news. The variable „dramatic subject‟ is denotes to the presence of the category in news items like celebrity, sports, violence, disasters, riots, floods, bomb blasts, drone attacks, crime, drugs, calamity etc. The population for the study was the audiences from urban and rural areas of Islamabad who have access to cable TV. The data was collected through questionnaire from 350 respondents by using systematic random sampling technique.
Authors and Affiliations
M. Riaz Raza, Dr. Khalid Sultan, Dr. Mirza Jan
Keywords
Related Articles
- EP ID EP41780
- DOI -
- Views 399
- Downloads 0
RESPIRATORY HEALTH IN BRICK KILN WORKERS
The objective of this cross-sectional study was to investigate the prevalence and determinants of respiratory symptoms and their association with occupational dust exposure among the brick kiln workers. Brick kiln work...
THE MANIFESTATIONS OF CORRUPTION IN NIGERIA: A CRITICAL X RAY OF SOME SELECTIVE DEVELOPMENT
There are any challenges to governance in Nigeria, but the issue of bribery and corruption is more worrisome. The menace of corruption leads to inefficiency of Nigerian bureaucracy, police extortions at road block and...
TEAM WORK’S: The Success Mantra
Teamwork is the key factor to attain success, no matter how big or how small an organization is. In an organization's context, it is simply not good enough to be individually brilliant or creative .While this is certai...
BORDER NEIGHBOURHOOD CONFLICT IN SOUTHWESTERN NIGERIA A CASE OF SAKI WEST LOCAL GOVERNMENT AREA, OYO STATE
The study attempted to examine residents‟ perception of existence of violent conflict in Saki west local government area, Oyo state in south western Nigeria. It also analyzed the causes and effects of conflict in the s...
Multi-objective Inventory Model of Deteriorating Items with Some Constraints in an Intuitionistic Fuzzy Environment
In this paper, realistic multi-item inventory models without shortages for deteriorating items with stock dependent demand have been formulated in Intuitionistic fuzzy environment. Here, total average cost, warehouse s...