Service innovations in the spa health tourism Selected examples
Journal Title: European Journal of Medical Technologies - Year 2016, Vol 12, Issue 3
Abstract
Introduction. The areas of innovation in health tourism now include four groups, namely innovation: product and process [as examples of technical innovation (technological)] as well as organizational and marketing [as examples of non-technical innovation (non-technological)]. Aim of the study. The aim of the work was the analysis of selected innovation in the health spa tourism, in particular in its product offer (health-related services). Conclusions. Innovation in health tourism, spa relate primarily offer related to pro-health services. Creating innovation in health tourism spas should primarily focus on the most important trend, which is now the phenomenon of wellness in the tourist’s.
Authors and Affiliations
ANDRZEJ HADZIK, Andrzej Tucki
Keywords
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