Service Quality, Customer Experience and Commitment Affecting Customer Satisfaction in Vietnamese Hotel Industry
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2021, Vol 4, Issue 11
Abstract
The purpose of this study was to find out about customer satisfaction at the hotels in Hanoi. The survey method was conducted to collect data on assessing the loyalty of customers in the hotels. The research results showed that the customers paid much attention to service quality, customer experience and commitment. Therefore, enterprises in the hospitality industry need to concentrate on factors affecting customer satisfaction and behaviors to maintain and develop their loyalty.
Authors and Affiliations
Nguyen Minh Tuan
Keywords
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- EP ID EP692436
- DOI 10.47191/ijmra/v4-i1-11
- Views 214
- Downloads 0
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