Should Traditional Retailers go Online? The Impact of the Presence of E-commerce on the Customer Value of Traditional Retailers
Journal Title: Central European Review of Economics and Finance - Year 2015, Vol 8, Issue 2
Abstract
The impact of the presence of e-commerce in the business of traditional retailers on their customer value is studied. The methodology of studies is described. Distributions of customer values for multichannel and traditional retailers were obtained. The obtained results clearly prove the positive impact of e-commerce presence in the business of tradition retailers. Managerial implications of this conclusion are provided.(original abstract)
Authors and Affiliations
Paweł Korneta
Keywords
Related Articles
- EP ID EP208565
- DOI -
- Views 67
- Downloads 0
Classifying Variables with Cluster Analysis when Measuring Quality of Services in Contact Centers
he goal of the paper was to discover, whether using one of multidimensional exploratory techniques - cluster analysis in quantifying quality of services in contact centers brings logical classification of variables and i...
Changes of Global Value Chains in the Industrial Production Sector?
Economic globalisation causes increasing international fragmentation of value added chains, whereby companies outsource components of production to foreign markets. These conditions have changed the way of manufacturing...
Stakeholder prioritizing in the midst of an economic crisis: A multi-firm, multi-sector study
The purpose of this study is to identify the patterns of Corporate Social Responsibility (CSR) activities, in adverse economic circumstances, so as to understand the importance ascribed by the companies to each of their...
The pillars of the polish economy’s internationally competitive position in the post-accession period
The article presents the results of an analysis which attempts to identify the most important factors determining changes in the Polish economy’s internationally competitive position compared to the other new member stat...
The stabilizing role of unemployment benefits in Poland
This study examines the impact of unemployment benefit system in stabilizing the economy in Poland in 2008-13. The goal is to answer the question: by how much do the automatic stabilizers in the Polish unemployment benef...