Should Traditional Retailers go Online? The Impact of the Presence of E-commerce on the Customer Value of Traditional Retailers
Journal Title: Central European Review of Economics and Finance - Year 2015, Vol 8, Issue 2
Abstract
The impact of the presence of e-commerce in the business of traditional retailers on their customer value is studied. The methodology of studies is described. Distributions of customer values for multichannel and traditional retailers were obtained. The obtained results clearly prove the positive impact of e-commerce presence in the business of tradition retailers. Managerial implications of this conclusion are provided.(original abstract)
Authors and Affiliations
Paweł Korneta
Keywords
Related Articles
- EP ID EP208565
- DOI -
- Views 51
- Downloads 0
Integration of the Financial Market EU after the Financial Crisis
The EU integration and the creation of the so-called European single financial market requires creation of institutional solutions corresponding to the integrated structure. At the moment, we are dealing with globalisati...
Corporate social responsibility as a source of competitive advantage
Interest is growing in issues of corporate social responsibility. Th e need to develop this theory is raised not only by entrepreneurs themselves but also by a number of other parties to socio-economic life who aff ect f...
Development of foreign exchange market after the collapse of Bretton Woods system
Decline of Bretton Woods system allowed for constituting a new multi-currency system. Since the beginning of the 1980s a spectacular growth in turnover on Forex international market of foreign exchange has been observed....
Unification of Economic Promotion in Małopolska Region as an Example of Institutional Coopetition
In recent years, regions have been increasingly promoted at the international level. It is reflected in actions taken by individual voivodships (Polish provinces), intensifying measures for attracting investment and prom...
Financial standing of Polish enterprises
Analysis of financial results and selected indicators of enterprises in sixteen Polish voivodeships is the key element of this paper. The figures are obtained from publications by the National Office for Statistics - Loc...