Significance of Non-Narrative Features in Online University Prospectus of Pakistan: A Corpus-Based Investigation
Journal Title: Educational Research International - Year 2014, Vol 3, Issue 6
Abstract
The study focuses on the language of online university prospectus of Pakistan to show the significance of non-narrative features in relation to Dimension 2 “Narrative versus Non-narrative Concerns”, of multidimensional analysis postulated by Douglas Biber (1988). The study incorporated a corpus-based investigation. Based on a representative corpus of five sections (about, facilities, department, library and Vice Chancellor message) of online university prospectus of Pakistan, multidimensional analysis was performed with the focus on Dimension 2. Multidimensional Analysis Tagger v 1.0 was used to tag and analyze the data. Dimension scores and the co-occurrences of the linguistic features were studied through Dimension 2 of multidimensional approach. The results indicate that language of Pakistan university prospectus shows greater concern for non-narrative and it was concluded that language of online university prospectus of Pakistan is argumentative, informational and non-narrative due to the presence of attributive adjective and present tense (non-narrative features) in high proportion. The study has educational as well as marketing implications in educational marketing.
Authors and Affiliations
Naveed Ahmad, Aleem Shakir, Kainat Cheema, Uzma Gillani
Keywords
Related Articles
- EP ID EP100513
- DOI -
- Views 130
- Downloads 0
ASSESSING VYGOTSKY’S MODEL FOR STUDENTS LEARNING
Socio-cultural theory, as proposed by Vygotsky, sheds light on our understanding of effective instruction in the Zone of Proximal Development and Scaffolding concepts. Teachers can assist learners by transmitting k...
Diversity and Plurality in Media Consumerism: An Explorative Study
Consumerism as a practice about media acceptance is relatively a new concept for the Indian subcontinent. Before commercialisation and globalisation set in, the target audience of media were termed as honourable readers,...
THE INFLUENCE OF DEBT TO EQUITY RATIO (DER) AND PRICE EARNING RATIO (PER) FACTORS TOWARD THE STOCK PRICE OF THE FOOD AND BEVERAGE INDUSTRY SECTOR: AN EMPIRICAL STUDY ON THE INDONESIA STOCK EXCHANGE
The objective of this research is to study the influence factors of Debt to Equity Ratio (DER) and Price Earnings Ratio (PER) factors toward the Stock Price of the Food and Beverage Industry Sector (An Empirical study on...
NEED OF MENTORING TO ENHANCE THE TEACHING SKILLS OF NEWLY INDUCTED TEACHERS AT PRIMARY LEVEL IN DISTRICT SWAT
The study undertaken is descriptive in nature. The study attempts to clarify the concept of mentor in the system of education and explores the modus-operandi of this system with a view to promote awareness among teachers...
INFLUENCE OF ISO 9001:2008 QUALITY MANAGEMENT SYSTEM ON THE TANGIBILITY OF SERVICES OFFERED IN PUBLIC UNIVERSITIES IN KENYA
Universities in Kenya sought ISO 9001: 2008 Quality Management Systems to guarantee adherence to the University’s processes and procedures, to ensure excellence in the pursuit of their objectives and to meet customer’s r...