Situation Analysis of Factors of Pricing Machine-Building Enterprises
Journal Title: Вісник Київського національного університету імені Тараса Шевченка. Економіка. - Year 2016, Vol 5, Issue 182
Abstract
The article consist of situational analysis of pricing factors machine building enterprises, which allowed to form strategic decisions in the area of pricing on the basis of the results obtained. It is concluded that the main factors of pricing for the products of machine building industry in the global market are: stage of the life cycle of engineering products in the world markets; versatility of machines and equipment; interconnection of the world trade in machinery and equipment investment processes in the countries – importers; the average rate of profitability in the industry; the competitiveness of Ukrainian products of engineering products in the world markets. For Ukrainian railcar identified risks that affect the pricing in the industry. The main characteristic of world prices even homogeneous production engineering is a significant difference of magnitude of costs and domestic prices of large companies – manufacturers and exporters of these products on the internal and external sales channels for supply of the same product. World prices for engineering products are multiple in nature, so the evaluation of a single level of world prices in certain calculations or publications, are conditional. The conducted a situational analysis of the industry of car building and study the influence of factors of pricing in the global engineering market, has allowed to develop a system of price policy decisions for the car building companies, depending on the factors of influence on pricing, which have been classified in the general (common to all branches of engineering) and specific (inherent only Railroad car industry). A proposed classification and pricing factors for the machine-building enterprises on the example of car-building and strategic pricing decisions for each of them.
Authors and Affiliations
Olena Chukurna
Keywords
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- EP ID EP240380
- DOI 10.17721/1728-2667.2016/182-5/6
- Views 54
- Downloads 0
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