Slogans in Insurances – Between Persuasion and Manipulation
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 4
Abstract
The article presents issues linked to one of the key elements of marketing – the slogan, used at the level of insurance companies, from two main perspectives: ethics and linguistics. The message sent through the slogans has to be assumed and correlated with the organizational culture of the insurer. Starting from Leech’s (1981) semantic theory, with the help of a soft a qualitative analysis of 62 slogans written in English and Romanian was conducted. This study has multiple implications, through understanding the role of the wordplays, the insurer can influence the behavioral intention of the insured, to subscribe or not a policy.
Authors and Affiliations
Gabriela Mihaela Muresan
Concept Al-Hadith Al-Mawduiy as a Method of Collecting and Analyzing Research’s Data
This study aims in examining and evaluating the method of collecting and analyzing the data based on al-Hadith al-Mawdu’iyto be applied in Islamic-research based (IRB). This method of al-Hadith al-Mawdu’iy is one of the...
A Survey of Factors that Influence the Level of Job Satisfaction and Turnover Intention of Professional Accountants in Ghana
This study examined the key factors that influenced the level of job satisfaction and turnover intention of professional accountants in Ghana. Using a survey research design, questionnaires were used to obtain data from...
Implementing Big Scale Halal Tourism in Malaysia
The purpose of this paper is to explore issues, challenges and suggestions on factors that can help the implementation of big scale Halal tourism in Malaysia. Qualitative method was used where data were collected through...
Employees with Disabilities: Malaysian Employers’ Reflections
Employment among persons with disabilities remains controversial and debatable. This paper briefly explores employers’ perspectives on managing employees with disabilities in their organisations. In particular, this pape...
The Impact of Knowledge Management towards Employee’s Job Satisfaction
Knowledge management (KM) has been often claimed to be an important ingredient in building competitive advantage in an organization. Based on the previous studies KM adoption in Malaysia is relatively slow. Most organiza...