slugFactors Influencing Image of Tourist Destination: Integrated Marketing Communications Approach; Conceptualization and Retrospective re-debate
Journal Title: International Journal of Academic Research in Management - Year 2016, Vol 5, Issue 1
Abstract
The significance of the destination image and tourist satisfaction has been extensively studied, but the concept of destination loyalty has not been thoroughly articulated as one might hope. In addition, IMC is a new paradigm that will pave the way of managing of marketing communication considering building and leveraging consumer interests and relationships. This study aims at developing a holistically conceptual framework of how IMC can play a main role in destination loyalty considering tourist perception, destination image, satisfaction and often related attributes. Analyzing the crucial factors such as tourist perception, destination image, tourist satisfaction and destination loyalty along with IMCs’ conceptual theories and cannons provide insight in the creation of destination image and in further stage tourist loyalty. The holistic conceptual framework is developed within this research endeavor. The conceptual framework is articulated as one might hope based on IMC factors and pre trip image, post trip image, destination image, tourist satisfaction and destination loyalty comprising tourist loyalty and how each one of them can be an advertising channel.
Authors and Affiliations
Abderrahim Chenini and Nasr-Eddine Cherif
Keywords
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- EP ID EP17703
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