slugSocial Media E-marketing Campaign Compared with the Traditional Way; Case Study Bahrain E-Government
Journal Title: International Journal of Academic Research in Management - Year 2015, Vol 4, Issue 1
Abstract
Social media marketing presents prospectively seductive chances for innovative appearances of commerce and communication between consumers and marketers. As advertisers classically desire to find various ways to pursue their intention audiences, several innovative media opportunities are offered to advertisers. Though, world is at a standstill social media initiates. In distinction to traditional marketing media such as television, there are measurements and customer behavior modeling subjects that will require to be addressed before marketers that determine and handle their media investments will be capable to entirely hold the opportunities and steer the risks presented by social media. Social media have become a major factor in influencing different aspects of consumer behavior including awareness, information acquisition, opinions, attitudes, purchase behavior, and post-purchase communication and evaluation. Our study focuses on describing how to run an effective social media marketing campaign compared with the traditional way (e.g. E-Government Authority). The Kingdom of Bahrain’s e-Government strategy is focused on ensuring the effective delivery of government services to citizens, residents, businesses and customers. Kingdom of Bahrain should use social media in their marketing communications because it allows them to inform their customers and create a two-way communication. This communication can help companies to influence consumers and differentiate themselves. It can also help the corporate identity, build confidence for the company as well as create relationships. Social media is a cost effective way to become global and create reach.
Authors and Affiliations
Ahmed Azzam Elmasri and Noora Hilal
Keywords
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