slugSocial Media E-marketing Campaign Compared with the Traditional Way; Case Study Bahrain E-Government

Journal Title: International Journal of Academic Research in Management - Year 2015, Vol 4, Issue 1

Abstract

Social media marketing presents prospectively seductive chances for innovative appearances of commerce and communication between consumers and marketers. As advertisers classically desire to find various ways to pursue their intention audiences, several innovative media opportunities are offered to advertisers. Though, world is at a standstill social media initiates. In distinction to traditional marketing media such as television, there are measurements and customer behavior modeling subjects that will require to be addressed before marketers that determine and handle their media investments will be capable to entirely hold the opportunities and steer the risks presented by social media. Social media have become a major factor in influencing different aspects of consumer behavior including awareness, information acquisition, opinions, attitudes, purchase behavior, and post-purchase communication and evaluation. Our study focuses on describing how to run an effective social media marketing campaign compared with the traditional way (e.g. E-Government Authority). The Kingdom of Bahrain’s e-Government strategy is focused on ensuring the effective delivery of government services to citizens, residents, businesses and customers. Kingdom of Bahrain should use social media in their marketing communications because it allows them to inform their customers and create a two-way communication. This communication can help companies to influence consumers and differentiate themselves. It can also help the corporate identity, build confidence for the company as well as create relationships. Social media is a cost effective way to become global and create reach.

Authors and Affiliations

Ahmed Azzam Elmasri and Noora Hilal

Keywords

Related Articles

slugPrincipals’ Administrative Effectiveness and Staff Productivity in Selected Secondary School in South West Region, Cameroon

The study investigates administrative effectiveness and their managerial implications towards staff productivity in terms of managing human and material resources, interpersonal relationship, managing school finance, d...

slugGap Analysis of Employee-Organization Congruence Factors: Perspective of Factory employees in Sri Lankan Apparel Sector

This article presents a gap analysis of the employee-organization congruence (EOC) factors in the Sri Lankan Apparel Sector from the perspectives of factory employees. This study seeks to assess the gap of EOC factors...

slugStudy on Competitive Power of the County Economy on the Basis of Factor Analysis--A Case Study of Shandong Province

County economy is the important component, as well as the most basic regional unit of national economy. By the comprehensive evaluation of the competitiveness of county economy, we would find the variation law of the c...

slugPresentation a Model for Integration of Fuzzy Data Envelopment Analysis and Goal Programming

Data Envelopment Analysis (DEA) has been a very popular non-parametric technique for measuring and benchmarking relative efficiency of Decision Making Units (DMUs) with multiple input and outputs. In fact, in a real ev...

slugAn Evaluation of the Perceptions and Experiences of Quality of Work Life in Nigeria

The factors affecting quality of work life have substantial roles to play in satiating the needs of the employees. It is about how people can do their work better and also how the work can motivate them to do better. T...

Download PDF file
  • EP ID EP17692
  • DOI -
  • Views 354
  • Downloads 18

How To Cite

Ahmed Azzam Elmasri and Noora Hilal (2015). slugSocial Media E-marketing Campaign Compared with the Traditional Way; Case Study Bahrain E-Government. International Journal of Academic Research in Management, 4(1), -. https://europub.co.uk/articles/-A-17692