This paper is based on research work carried out with the objective of establishing the perceptions of key stakeholders about industrial attachment for students studying tourism and hospitality management in the Faculty of Commerce at the University of Zimbabwe. The research involved the gathering of information on the views of students lecturers and managers in the industry. It was discovered during the research that all stakeholders find the programme valuable and important to all stakeholders. All stakeholders nevertheless have issues they believe need to be attended to in order to enhance the relationships and nature of partnerships between the University and industry. The paper summarizes the findings and highlights recommendations from stakeholders. It ends with recommendations for all stakeholders which if taken into consideration could significantly contribute to the establishment of meaningful smart partnerships between industry and universities creating a win-win situation for all stakeholders. * Department of Tourism Leisure and H