Small Scale Maize Farmers Attitude towards Opinion Leaders in the Western Region of Kenya in the Agricultural Reform Era

Journal Title: Journal of Economics, Finance and Management Studies - Year 2021, Vol 4, Issue 06

Abstract

Agricultural reforms in Kenya led to the government cutting down incentives to small scale farmers. These also coincided with reduction of agricultural extension staff hence farmers have to rely on advice from opinion leaders. The study looked at farmers’ attitude towards opinion leaders on maize farming in the western region of Kenya because maize is the main staple for most of the Kenyan population and Western Region is the food basket. The study used Ex-post facto research design via cross sectional survey. The counties were purposively selected to represent the Western Region of Kenya. Two sub-counties from each of the four Counties were selected by simple random sampling. Small scale farmers were selected from focal areas through systematic random sampling. Four key informants were sampled purposefully based on their positions of authority. In addition, 52 extension staffs were sampled through systematic random sampling. The small scale farmers were interviewed with the help of interview schedule containing both open and closed ended questions. Data were analyzed using descriptive statistics. The study revealed that a high percentage of respondents from all the study Counties agreed that what other farmers said about maize production helped them to invest in the enterprise. The study concluded that small scale farmers from all the Counties, were influenced by other farmers to invest in maize production. In addition most of the respondents always followed the recommendations given by the chief and other local leaders concerning agricultural production. The study recommended that extension staff use farmer groups and local leaders to ensure that the innovations are diffused to a large number of farmers.

Authors and Affiliations

Adijah Mukabana Olubandwa

Keywords

Related Articles

Causality Analysis of the Brent Oil Prices, the Gold Prices and the Exchange Rates (USD/IDR) on Indonesia Composite Index (Empi rical Study January 2016 – April 2021)

Global economic conditions are in turmoil due to the COVID-19 pandemic since 2019. Many policies are implemented to suppress the spread of the virus, which then has an impact on economic activity. It influences investors...

Omnichannel Strategy in Increasing Customer Satisfaction Post Covid-19 in Automotive Industry

COVID-19 has plagued the auto industry for the past two years. The automotive ecosystem is currently being hit by problems stemming from three main forces, namely competition, advances in digital technology, and increasi...

Analysis of Poverty Level and Income Inequality of Vegetable Farming Households in Ngadirejo Village, Pasuruan District

The high production of vegetable commodities in Ngadirejo Village, Tutur District, Pasuruan Regency is not comparable to the level of welfare of vegetable farming households. This study aims to identify the various sourc...

What Drives Behavioral Intention to Use Investment Applications?

The purpose of this study is to predict and explain behavioral intentions and use of behaviour investment applications in Buleleng using TRA. Data were collected by pick-up survey with purposive sampling method and snowb...

CSR Shifting to HSR? A Critical Analysis of Future Trends

In the past few years a shift is seen in the use of Corporate Social Responsibility (CSR) to a Human Social Responsibility (HSR) approach. This is based on the idea that a business has its employees as a resource and not...

Download PDF file
  • EP ID EP696965
  • DOI 10.47191/jefms/v4-i6-15
  • Views 113
  • Downloads 0

How To Cite

Adijah Mukabana Olubandwa (2021). Small Scale Maize Farmers Attitude towards Opinion Leaders in the Western Region of Kenya in the Agricultural Reform Era. Journal of Economics, Finance and Management Studies, 4(06), -. https://europub.co.uk/articles/-A-696965