Smart Technology Usage in Shopping Malls in Terms of Consumer Relations
Journal Title: AJIT-e: Bilişim Teknolojileri Online Dergisi - Year 2011, Vol 2, Issue 2
Abstract
Today, application areas of smart technologies is growing fast. One of the these areas is shopping malls. Because these technologies strengthens the communication with customer of shopping malls and learning their; tastes, requirements, habits, frequency of spending etc., make possible to follow a customer-focused marketing strategy. In the first section, "shopping malls" and "smart technologies" are defined. Then, “at shopping malls use of smart technology in customer relationship and data-based marketing”, “The use of technology for visual and entertainment” “the use of technology for providing information and assistance to customers” categories are emphasized and rom the standpoint of customer relationship, application areas of smart technologies have been revealed with examples.
Authors and Affiliations
İbrahim Ethem ERDİNÇ
Keywords
Related Articles
- EP ID EP135139
- DOI 10.5824/1309-1581.2011.1.001x
- Views 106
- Downloads 0
Role Of Information Technologies In Travel Business And Case Of Global Distribution System: AMADEUS
Travel businesses are also being affected by alterations which information technologies and globalization bring along. Information technologies help businesses to gain a competitive edge. Global distribution system...
Bir Dijital Aktivizm Örneği: Akıllı Ağ Çeteleri (Smart Mobs)
Yeni iletişim teknolojilerinin gelişim göstermesiyle birlikte zaman ve mekân sınırı ortadan kalkmıştır. Böylelikle etkileşim olgusu ortaya çıkmış ve kaynak alıcı, alıcı da kaynak durumuna gelmiştir. Yeni iletişim t...
The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior
As the natural resources are becoming scarce and the concept of environmentalism is on the rise, green buying behavior has increased the attention of many academicians and practitioners as an emerging strategy. In litera...
The Magnetic Resonance Imaging (MRI) Analysis of Deteriorations in the Lumbar Spine Disks
Today, low back disorders are health problem in the second place after complaints of heart disease. The treatment of low back disorders is a wide range from resting to surgical treatment process. These operation an...
Effects Of Developing New Media Environment On The Communication Education
Converging and transforming new communication environments are changing daily lives and business-school agendas of users, educators and students in the field of communications and media. This paper deals with the develop...