Snapdeal: A Case Study The Rise & Fall of an E-commerce giant
Journal Title: Journal Global Values A Peer Reviewed International Journal - Year 2018, Vol 0, Issue 2
Abstract
This case study focuses on the journey of snapdeal from a daily deal company to the second largest E-commerce player in the market to again falling down with huge losses, a failed merger and lot of operational &financial loopholes. This case study will help us to understand the Indian market scenario with respect to the E-commerce industry in India. Also this case study helps us to understand the pitfalls and strategic problems faced by the start-ups of the Indian E-commerce industry. The discussion reveals the journey of snapdeal, its business model, strategies adopted by the company, factors leading to its downfall and present day strategies adopted by the company to overcome the loses. The detailed causes, reasons and impact of the failed merger of snapdeal with flipkart is also discussed which will help in understanding the volatility of the market. This study will help the future strategists to lay foundation of stronger business models by learning from the mistakes done by the companies in the past. Keywords: Snapdeal, Case study, Snapdeal’s SWOT
Authors and Affiliations
Dr. S. K. Aggarwal, Chetna .
Keywords
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