Social capital as a distinctive attribute of millennial donors: the case of Mexico
Journal Title: RAN - Revista Academia & Negocios - Year 2019, Vol 5, Issue 1
Abstract
This study objective was to profile Mexican millennial money donors for a better understanding of the behavior of social cause charitable donation at different stages of people’s life. Logistic and general regressions analyzes identified social capital as a distinctive attribute of millennials from other generations. Sociodemographic variables such as gender and employment were not determinant for charitable donation behavior. The preferred means for donations was digital media.
Authors and Affiliations
Juan Bernardo Amezcua Núñez, Alicia De la Peña, Juana María Saucedo Soto
Keywords
Related Articles
- EP ID EP614446
- DOI -
- Views 143
- Downloads 0
Factors driving entrepreneurship of a student in the city of Concepción
This study´s objective is to discover the key factors that support and encourage entrepreneurial drive in students in the city of Concepcion. Non-directive interview was used to conduct an exploratory study by contrastin...
Ontoteleological Constitution of Entrepreneurship
Entrepreneurship is a pluri-disciplinary phenomenon, object of research in several areas of knowledge. However, studies on this theme present approaches that start to consider entrepreneurship as a field of private knowl...
Financial inclusion strategy in Cali, Colombia
This paper presents a case study whose aim is the design of a Financial Education model, implemented in a microfinance institution, with a focused strategy of social intervention to a segment of vulnerable people in Cali...
Chinese companies internationalization strategies: the case of automotive industry in the South American market
This study objective is to analyze the internationalization strategies of Chinese automotive companies in the South American market. The transformation and evolution of the industry worldwide as well as the strategies an...
On the linkage between public policies and exporting activity in Aguascalientes, Mexico
This paper analyzes the impact of automotive industry on employment generation in the State of Aguascalientes, since exporting is considered a more relevant economic activity than manufacturing. In the last decades, inte...