Social Impact: Theories, Tools and Examples of Propaganda and Persuasive Statements used in Polish Elections of 2015
Journal Title: Актуальні питання масової комунікації; Current issues of mass communication - Year 2016, Vol 17, Issue 19
Abstract
Objectives. The purpose of presented study is to discuss the chosen theories, mechanisms and tools of social impact, which allow influencing individuals and groups, in reference to Polish election campaigns 2015. The effectiveness of media content influence on the recipient is considered with view to achieving the expected results, such as changes in behaviour, attitudes, etc. This issue is relevant in Poland and there is a need to analyse it. Methodology. This study is both theoretical and empirical. Theoretical background includes considering the concept of social impact and the origins of shaping public opinion, inspired by the John Zaller’s classic work “The Nature and Origins of Public Opinion” (1992). The empirical contribution involves the content analysis of the set of examples from Polish presidential and parliamentary election campaigns of 2015. Results and Conclusions. The techniques described and classified by the American Institute for Propaganda Analysis in the far 1937, were broadly used in Polish media within the 2015 presidential and parliamentary election campaigns. Referring to the classic examples of media impact, the author considers the relevance of the propaganda tools. Based on the analyses of the concrete election cases, a conclusion is substantiated that such old propaganda techniques as word games, false connections, special appeals, name calling and glittering generalities are still effectively used in the contemporary communication, despite the improving of people’s media literacy and competence.
Authors and Affiliations
Aleksandra Synowiec
Keywords
Related Articles
- EP ID EP169911
- DOI 10.17721/2312-5160.2016.19.21-29
- Views 131
- Downloads 0
Social and Communication Technologies of Propagandism of the Links among Europe, Germany and Ukraine in Press of the Reichcommissariat “Ukraine” (in the period from 1 September 1941 to 17 July 1942)
Three aspects of the problem are studied in this research. The first aspect is the lack of knowledge about a range of European-Ukrainian and German-Ukrainian relations covered by the press controlled by the Reichcommissa...
Reality Show in Modern System of Mass Communication (Based on Ukrainian Reality Shows)
The purpose of our study was to understand the nature of the reality show phenomenon in the system of mass communication through analysis of Ukrainian media market of reality shows. For this purpose we have used a broad...
Communications as Fundamentals of Business Socialization: Theoretical and Conceptual Substantiation
Lately, a special attention has been paid to business socialization development as a very im-portant aspect of the activity. Business activity relates not only to manufacturing material val-ues or commodity exchange, but...
Cultural Imperialism in the Discourse of Globalization (Subjective Factors)
In this research the subjective reasons for the expansion of global culture in local cultures are explored. The main objective is to analyze the subjective factors of the cultural imperialism and to show that psychologic...
Digital Television in Ukraine: Current State and Prospects of Development
The main objective of the study was to analyse the particularities of transition from terrestrial to digital format of the television in Ukraine. This objective was accomplished with the help of the following research me...