Social Media and Destination Marketing: Today Advancements for Tourism Future
Journal Title: Manager Journal - Year 2019, Vol 29, Issue
Abstract
The development of information and communication technology has a significant impact on marketing strategies implemented by economic operators and decision makers . Tourists may change their way of accessing information, planning holidays or/and their tourism consumption patterns, but they can influence the behaviour of other consumers by sharing experiences. Social media platforms allow them to communicate these experiences. Based on this information, the travel planning process is facilitated. This paper presents features of the social media channels, and the importance of social media in the tourism industry is underlined.
Authors and Affiliations
Camelia Surugiu, Marius Surugiu, Raluca Mazilescu
Keywords
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