Social Media as a Tool for Promoting Tourist Destinations in the Municipality of San Rafael, Bulacan, Philippines
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 06
Abstract
The study was conducted on the Municipality of San Rafael Bulacan, Philippines It focused on recognizing the impact, determined the relation and identified the effectiveness of Social Media such as Facebook, Instagram, and TikTok as advertisements towards tourist destinations in the Municipality of San Rafael Bulacan, Philippines. San Rafael is a first-class municipality in the Philippine province of Bulacan. It has a population of 103,097 people according to the 2020 census. With Metro Manila's ongoing expansion, San Rafael is now part of the Greater Manila built-up suburb area, which extends all the way to San Ildefonso, Bulacan in the North. San Rafael is 60 kilometers (37 miles) from Manila, the country's capital. A descriptive correlational design is used in the research study. The respondents were 50 working employees and 50 tourists from San Rafael River Adventure, The Spot, The Viewpoint Grape & Dragon Fruit Farm + Bambu Cafe, Hey Brew Cafe and Bypass Grill & Restaurant.
Authors and Affiliations
Canet, Lena , Manansala, Jefferson , Dela Cruz, Maybelle , Panaligan, Bernadette , Balingit, Aleli Joy , Mendiola, Ivy , Ramos, Allyssandra
Keywords
Related Articles
- EP ID EP718271
- DOI 10.47191/ijmra/v6-i6-66
- Views 20
- Downloads 0
The Competency Assessment of Hospitality Management Educators and the Hospitality Industry
Hospitality management education has been a widely studied area. It has been studied by many authors by which and is still in deliberation in a true meaning. As the hospitality industry and a service-oriented area, most...
Domestic Energy Options and Household Health-Care Expenditures: Does Income-Driven Consumption Matter?
Many people who live in rural areas with low disposable income are unable to acquire clean energy. This means that they are exposed to respiratory diseases and are more likely to encounter unbearable healthcare expenditu...
The Influence of Emotional Intelligence on Employee Engagement and Job Satisfaction through Work-Life Balance
This research aims to examine how emotional intelligence affects employee engagement. This research also reveals the influence of emotional intelligence on job satisfaction. Work-life balance is used as a mediating varia...
The Experience of Family Caregiver's n Caring for Post-Stroke Patients at Home During the Pandemic Covid-19
Taking care of a family member(s) who suffers from stroke at home especially during the covid-19 pandemic time is unquestionably not easy. This study aimed at exploring the experience of family-caregivers in caring for p...
The Role of Positive Emotion in Mediateing Sales Promotion towards Impluse Buying In E-Commerce Shopee (Study on Shopee Consumers in Denpasar City)
The aim of this research isexplains the role of positive emotion in mediating sales promotion on impulse buying in e- commerce for shopee consumers in Denpasar city. The population of this study is Shopee consumers in De...