Social Media as a Tool for Promoting Tourist Destinations in the Municipality of San Rafael, Bulacan, Philippines
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 06
Abstract
The study was conducted on the Municipality of San Rafael Bulacan, Philippines It focused on recognizing the impact, determined the relation and identified the effectiveness of Social Media such as Facebook, Instagram, and TikTok as advertisements towards tourist destinations in the Municipality of San Rafael Bulacan, Philippines. San Rafael is a first-class municipality in the Philippine province of Bulacan. It has a population of 103,097 people according to the 2020 census. With Metro Manila's ongoing expansion, San Rafael is now part of the Greater Manila built-up suburb area, which extends all the way to San Ildefonso, Bulacan in the North. San Rafael is 60 kilometers (37 miles) from Manila, the country's capital. A descriptive correlational design is used in the research study. The respondents were 50 working employees and 50 tourists from San Rafael River Adventure, The Spot, The Viewpoint Grape & Dragon Fruit Farm + Bambu Cafe, Hey Brew Cafe and Bypass Grill & Restaurant.
Authors and Affiliations
Canet, Lena , Manansala, Jefferson , Dela Cruz, Maybelle , Panaligan, Bernadette , Balingit, Aleli Joy , Mendiola, Ivy , Ramos, Allyssandra
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