SOCIAL MEDIA IN MANAGING POLITICAL ADVERTISING: A STUDY OF INDIA
Journal Title: Polish Journal of Management Studies - Year 2016, Vol 13, Issue 2
Abstract
Social Media has become an important tool of opinion formation in this technology driven age and marketing managers have realised its significance. With political arena behaving like a customer driven market, uses of marketing technologies are increasingly being used for competitive advantage. Social Media has proved to a useful tool. Marketing political parties are evident in the recent election in India. The present paper explores the implication of twitter on political marketing by studying the relationship between tweet followers and vote share gained by political parties taking Delhi Assembly elections 2015 as a case in point. The findings suggest that there is a positive correlation between the volume of tweet and vote share.<br/><br/>
Authors and Affiliations
Md Safiullah, Pramod Pathak, Saumya Singh, Ankita Anshul
Keywords
Related Articles
- EP ID EP241338
- DOI 10.17512/pjms.2016.13.2.12
- Views 100
- Downloads 0
MULTI-CRITERIA EVALUATION OF MUNICIPALITIES IN SLOVAKIA - CASE STUDY IN SELECTED DISTRICTS
In the Slovak Republic, the economy of the municipality is governed by the law that considers the indebtedness of the municipality (share of foreign resources on assets) as the main criterion. The aim of this article is...
THE USE OF INDUSTRIAL LEAN MANAGEMENT METHODS IN THE ECONOMICS PRACTICE: AN EMPIRICAL STUDY OF THE PRODUCTION COMPANIES IN THE CZECH REPUBLIC
Companies are encouraged to make changes and improve business processes to achieve performance and competitiveness. For these purposes, industrial engineering methods can be used in business practice. The main aim of thi...
EXPERT SYSTEMS USED IN INDUSTRIAL PRODUCTION MANAGEMENT
In the conditions of computing the human society, the operational management activities can be improved by using artificial intelligence. Therefore, an expert system is proposed, for the metallurgical industry, for the c...
GLOCAL LEADERSHIP BEHAVIORS OF MANAGERS WORKING IN PRIVATE INSTITUTIONS
Glocalization is a holistic approach that balances global and local dimensions. As it affects organizations, glocal leadership has started to be discussed. The aim of this study is to reveal the perceptions of managers o...
MANAGING CUSTOMER RELATIONSHIP WITHIN FINANCIAL ORGANISATIONS
The paper points out the key market changes in the first decades of the twenty-first century and their implications on business philosophy, concepts, principles and techniques of relationship marketing from the point of...