Social Media in Reference to Automobile Sector
Journal Title: JOURNAL OF COMMERCE AND TRADE - Year 2016, Vol 11, Issue 2
Abstract
Indian market is one of the largest markets of cars. The rising income levels of an individual especially middle class family has lift up their standards of living and has diverted their purchases towards commodities which can make their lives more comfortable. This has given a tremendous encouragement in the growth of automobile sector in India. With the growing vast popularity of the social media, from the manufacturers to the dealers, the entire automobile industry is embracing towards the social media for its promotions. This paper is an attempt to study the growing popularity of social media and its impact on the audience and hence the automobile sector must take advantage of this medium in order to gain publicity.
Authors and Affiliations
Aparna Bhargava, Dr. Sudhir Kumar
Managing Stakeholders : A Case study on Small Scale Industries
All businesses operate within a complex system of interests and influences, those people and groups that may affect the company and, in turn, be affected by the company’s actions and decisions are its stakeholders and ma...
Women in Unorganised Sector - A Case Study of Maid Servants in Ghaziabad City
The socioeconomic transformation of Indian society in the present century and especially in the post-indipandence period in the form of industrialization, urbanization, westernization, spread of education and enhanced em...
A Study of Satisfaction Level of Customers in Government and Private Hospitals
The prime objective of any servicing organisation like hospitals is the creation of felling of satisfaction among its customers. In hospitals patients are enumerated as the customers. The concept of patients’ satisfactio...
Service Branding a Necessity for Service Providers
A Brand is a promise - The American Marketing Association defines brand as “a name, term, sign, symbol or any other feature that identifies one seller’s product or service as distinct from that of other sellers”. But in...
Modeling Relationship between Experiential Marketing, Experiential Value and Purchase Intensions in Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach
This paper proposes the framework to examine interrelationship among experiential marketing, experiential value and purchase intensions in the quick service chain restaurants. Structural equation modeling (SEM) is used t...