Abstract

Today, we are in 21st century and people do not find time to come and interact with each other. Social media helps in connecting themselves with social networking sites through which now people can stay far and yet remain connected. Social media also create a platform to post comment on any event which needs to be publicized and also can be utilized as a promotional technique. These days' Social media applications have become most efficient and effective tool for small business entrepreneurs because of cost effectiveness and almost all small businesses are using social media to advertise and market their products and services. They make fan pages for the followers and they welcome the suggestions and opinions which help in improving their business. The objective of this research paper is to find out the strategies which can be used by small business entrepreneurs and its impact on building their community strong enough to make marketing effective and initiative buying. Ramandeep Kaur "Social Media Marketing and Small Business" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21501.pdf Paper URL: https://www.ijtsrd.com/management/marketing/21501/social-media-marketing-and-small-business/ramandeep-kaur

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