SOCIAL MEDIA – VITAL INSTRUMENT IN GAINING CONSUMERS CONFIDENCE
Journal Title: Challenges of the Knowledge Society - Year 2016, Vol 6, Issue 0
Abstract
Given that, currently, the consumer has become more demanding and organizations face some of the greatest challenges due to the economic climate of recent years, the need to build and cultivate strong relationships has become vital not only for the company's success but also for its survival. And solid relationships are built over time through confidence. Trust is one of the most important elements in the process of purchasing and consumer loyalty; it is difficult to obtain but easy to lose. Companies that are enjoying a high degree of confidence benefit from best quotations for their shares, higher profits and a better retention of the best employees. The effects of the lack of confidence are obvious (unsatisfied consumers, lost sales) and very expensive for the company. In this context, through the following paper we seek to bring more understanding on how a company can gain the confidence of consumers given that the forms of communication that consumers prefer and that are gaining momentum currently, are taking place online, especially in the social media.
Authors and Affiliations
Mirela-Cristina VOICU
Keywords
Related Articles
- EP ID EP149232
- DOI -
- Views 113
- Downloads 0
BREACHING AN INTERNATIONAL OBLIGATION-THE OBJECTIVE ELEMENT OF THE INTERNATIONAL RESPONSIBILITY OF THE STATE FOR INTERNATIONALLY WRONGFUL ACTS
The responsibility of states for internationally wrongful acts can be triggered in case two essential elements are cumulatively met, namely: the subjective element, the chargeability of the wrongful act and the objective...
LEGAL IMPLICATIONS OF OPEN LICENSES
This paper studies the Creative Commons and GPL open licenses from the perspective of some of their legal implications. The social interest that has lead to the creation of these types of licenses is being studied, as we...
GENERAL ASPECTS AND PURPOSE OF THE CONSUMMATION CONTRACT
The current paper mainly tackles the consummation contract and the ways in which it forms, adjusts and helps the citizen, in the general frame of the consumer’s rights. The consummation contract is a legal instrument for...
TO BE IS NOT-TO-BE: NIHILISM, IDEOLOGY AND THE QUESTION OF BEING IN HEIDEGGER’S POLITICAL PHILOSOPHY. PART I: BEING AND TIME
Heidegger’s political preoccupations came more explicitly to light after his provisional flirtation with and subsequent rejection of Nazi ideology. Knowingly, his initial interest was far more ontological in nature. On t...
IMPACT OF THE REFORM PROCESS OF THE PUBLIC ADMINISTRATION ECONOMIC AND SOCIAL DEVELOPMENT OF ROMANIA
Romanian society is in a continuous process of change in which all the economic, social, political, civic saw a new dynamic in trying to adapt to specific conditions of the phenomenon of Europeanization (full member of t...