Social networking sites in a customer communication based on author’s own research
Journal Title: Journal of Intercultural Management - Year 2014, Vol 6, Issue 1
Abstract
A role of social media in a communication process with a contemporary customer is systematically increasing, which is reflected in a size of marketing budgets allocated to this objective. Hence, people have always shared their opinions, remarks, and feelings, and social networking sites are perfect space for that purpose. Brands, which will understand the social media essence and lead a narration with their customers in a creative way, have an opportunity to last longer in their awareness. However, it is worth to consider what the customers expe
Authors and Affiliations
Dominika Kaczorowska-Spychalska
Keywords
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