Social Networks as a Source of New Value
Journal Title: International Journal of Academic Research in Accounting, Finance and Management Sciences - Year 2014, Vol 4, Issue 4
Abstract
In recent years, new business solutions have appeared based on creative ideas and the ability to use multi-channel communication with clients. Social networks are now not only a necessary complement to communication, but also a source of specific value and inspiration for new methods of obtaining market information. Commercial companies are increasingly recognizing the importance of social networking sites. These companies use these sites for marketing and promotional purposes, as well as to build the image of the organization. This paper presents select aspects of creativity in the digital economy. The purpose of this article is to indicate the sources of creativity in social networks, the social impact of these creative solutions and how they affect the functioning of the economy.
Authors and Affiliations
Slawomir Czarniewski
Keywords
Related Articles
- EP ID EP88942
- DOI 10.6007/IJARAFMS/v4-i4/1201
- Views 96
- Downloads 0
The Relationship between Social Networks and Micro Shareholders
In this paper we had studied the relationship between social networks and micro (small)-shareholders, also, and we had answered this basic question that whether social networks affect shareholders decision-making for ent...
Audit Tenure: an Assessment of its Effects on Audit Quality in Nigeria
The purpose of this study is to examine the relationship between the tenure of auditor and audit quality in Nigeria. The Binary Logit Model estimation technique was use to analyze the relationship between the tenure of a...
Determining Effective Factors on Adopting and Not Adopting Methods of Environmental Management Accounting
This research was performed in order to achieve three goals by EMA base including: 1 -Developing theoretical literature of management accounting in Iran by adding EMA to its frame. 2 -Recognizing current accounting meth...
The Impact of Intellectual Capital on the Financial Performance of Listed Companies in Tehran Stock Exchange
Leadership and Managerial Effectiveness in Higher Education
Organizational research contains a great variety of theories, models and approaches about managerial effectiveness and specifically about leadership. The present article reviews how major leadership theorists have concep...