Social Relationship B40 against Purchasing Behaviour Non-Basic Needs using Loans and Intention to Increase debt
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 7
Abstract
Nowadays, the culture of debt has been considered synonymous with low-income, middle-income, and high-income households. The behavioral of owing among these groups of households can be distinguished through the types of needs based on what they want to fulfil. In view of the requirement hierarchy introduced by Maslow (1954), there are five levels of need to be met, including the intrinsic need i.e. social needs. Individuals with low income or group B40 are expected to loan for their basic needs and to fund their daily basic costs. However, due to time and environment circulation, there may be other requirements that they want to fulfil. Therefore, this research is to study the effect of social relationships on the intention of increasing the loan and the purchase of tahsiniyyat goods (such as comfort and beauty requirements) through loans carried out among B40 households in Felda Sabah, Malaysia. This research uses a questionnaire instrument and analyzed data using Smart PLS software. The findings show that there is a significant relationships between social relationship and the purchase of non-basic goods through loans. Some basic implications and suggestions are also discussed in this study.
Authors and Affiliations
Dicky Wiwittan Toto Ngadiman, Daily Tayok, Salmy Edawaty Yacoob, Hairunnizam Wahid
Keywords
Related Articles
- EP ID EP566271
- DOI 10.6007/IJARBSS/v8-i7/4558
- Views 128
- Downloads 0
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