Socio-Economic Requirements as a Fundament of Innovation in Food Packaging
Journal Title: Journal of Entrepreneurship, Management and Innovation - Year 2019, Vol 15, Issue 1
Abstract
The food packaging industry trends reflect the identified needs and requirements of consumers because entrepreneurs should satisfy changing consumer requirements to achieve and maintain a competitive advantage due to innovation. In the group of socio-economic needs, the most important ones are lifestyle changes, improving the quality of life through the added value offered to consumers through packaged products, profitable companies in the sector, packaged product safety and environmental protection. The main aim of the study was exploring the validity of food packaging requirements concerning the satisfaction of consumer needs. The resulting hierarchy of important needs and requirements represents the foundation for solutions and strategies to improve the quality of a consumer’s life. Analysis of the results clearly shows that among all socio-economic needs and requirements posed to food packaging, safety is the most critical need for consumers. Other packaging properties such as convenience and legal requirements fulfillment are important. Proposed model packaging, which will stratify consumers’ needs and requirements and will help to improve their quality of life, should be characterized by health, simplicity, identity, aesthetics, and meaning. The packaging industry is a branch considered to have high potential in the field of applying innovative solutions. This is mainly related to the desire of introducing solutions in the areas of improving safety, functionality, communication and environmental protection. Identification and understanding of consumer needs is a valuable source of information useful when developing improvements. Proposed components of model packaging follow the motto of the World Packaging Organization, which says: “Better quality of life through better packaging.”
Authors and Affiliations
Agnieszka Cholewa-Wójcik, Carlo Ingrao, Valentina Siracusa
Keywords
Related Articles
- EP ID EP552704
- DOI 10.7341/20191519
- Views 156
- Downloads 0
Entrepreneurial Team: How Human and Social Capital Influence Entrepreneurial Opportunity Identification and Mobilization of External Resources
Entrepreneurial teams play an extremely important role in the development of any country, especially in developing countries. To understand entrepreneurial teams that operate in a low-technology industry, we rely on the...
In What To Invest After Surviving – The Investment Structure of Growing SMEs
The main goal of the article is to present the research testing a model of investment structure in different phases of SMEs’ growth. The author assumed that the share and structure of investments vary in accordance with...
Interaction for Innovation : Comparing Norwegian Regions
Building upon insights from earlier investigations of innovation collaboration from a regional perspective as well as the triple helix perspective, local/regional innovation systems and open innovation approaches, this s...
The Size of Local Government Administration at a Municipal Level as a Determinant of Entrepreneurship
This artcle’s aim is to examine a dependency between local government administraton at a municipal level and the level of local entrepreneurship. This paper atempts to answer the queston of whether the size of the local...
Entrepreneurial Opportunities for Wind-Energy Markets in Three Emerging Economies
Wind power is currently perceived as an important source of clean renewable energy and a viable way of decreasing the levels of greenhouse gas emissions. This paper gives an overview of the opportunities and challenges f...