SOME ASPECTS OF A QUANTITATIVE MARKET RESEARCH: “THE OPINIONS AND ATTITUDES OF RENAULT & AUTOMOBILE DACIA CAR’S BUYER”
Journal Title: Journal of Applied Quantitative Methods - Year 2013, Vol 8, Issue 2
Abstract
The quantitative research on the stratified Romanian car market led to the conclusion that the famous law or Pareto optimal 20/80 can be recast in this area efficiently and with high sufficient coverage. The whole paper is nothing else but a quantitative market research and therefore firstly we select the main aspects to describe the specificity of Romanian car market as a specific and regional one. Introduction anticipates the importance of hypothesis in describing buyer’s opinions and attitudes. All the other sections, from the first to the last, are just a natural, detailed and selected story of a marketing research made methodologically correct to understand the traditional buyer.
Authors and Affiliations
Gheorghe SAVOIU
Keywords
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