SPECIFIC OF MARKETING MANAGEMENT ON GLOBAL FOOD MARKET
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 17, Issue 2
Abstract
The article investigates the problem of delivering maximum value to consumers, provided that the cost of the product is minimized and its profitability is maintained for producers and sellers. This question lies in the field of international marketing, because it is marketing that connects the needs of consumers, technology and raw materials, with the expectations of producers and sellers about profits. In the article for the first time it was proposed to distinguish the marketing activities of various food market participants and divide them according to directions and purpose in view of the food value chain. The author for the first time shows the components of value and cost relative to the most of food products. The article describes Value engineering and Design to value methods and provides their comparative analysis.
Authors and Affiliations
T. S. Ruban
Keywords
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