SPECIFICS OF THE USAGE OF PSYCHOTECHNOLOGIES IN THE CREATION AND MAINTENANCE OF SPORTSMEN IMAGE UNDER CONDITIONS OF GLOBALIZATION
Journal Title: Науковий вісник Херсонського державного університету. Серія «Психологічні науки» - Year 2017, Vol 4, Issue 2
Abstract
The article presents an analysis of the usage of the psychotechnologies in the creation and maintenance of sportsmen image under conditions of globalization. The author has analyzed the results of the empirical researches into usage of image-technologies by Ukrainian sport press in the creation and maintenance of sportsmen image. The author has researched into the state of the usage of tools which create and maintain the sportsmen image in sport of high achievements. Furthermore, the author has justified the importance of further researches into socio-psychological features of the usage of each indicated image-technology tool.
Authors and Affiliations
Є. В. , Позднишев
Keywords
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