Sports for female readership: representations and economicals stakes. The case of l’Equipe Féminine
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2014, Vol 7, Issue 2
Abstract
Starting from a socio-discursive study of the magazine l’Equipe Féminine, this article intends to cross the readership sex variables, journalists sex and editorial and economic positioning. The hypothesis defended consists in showing that, to adapt to the different constraints and to target female readers, the magazine offers a perception of the sport specific to women and therefore different from the masculine sports. Are then studied the positioning of the magazine compared to toplevel sport, the representation of the targeted female reader and the economics-based advertisers.
Authors and Affiliations
Maître de conférences Sandy MONTAÑOLA| Centre de Recherche sur l’Action Politique en Europe, Université Rennes 1 FRANCE
Keywords
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- EP ID EP9170
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