Sports Tourism: Factors Influencing Runners Joining Marathon Events
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 16
Abstract
Sports tourism has been recognized as one of the upcoming tourism markets with the most significant economic potential. Massive arrivals of both participants and spectators during marathon events have tremendously intensified a destination's popularity among this niche market. The main objective of the study is to understand the characteristics and travel behavior of runners and the marketing of running events. The understanding of travel behavior of runners is very vital for developing tourism products and services. This paper aims to explore the motivational factors influencing runners joining the marathon, length of stay, their next running destination, criteria of the destination, and to provide some insights to the destination marketing organizations to cater for this market. For the purpose of this study, an online survey was carried out among runners and marathoners who actively participate in marathon events outside of their hometown. The outcome of the study will discover new values and demand by runners and contribute to the fundamental that will create a new brand image of Malaysia as sports tourism destination.
Authors and Affiliations
Ranee Atlas, Nuraini Putit, Patrick Atan, Lucy Batchy Gabriel Puem, Tina Stephen Enggong
Keywords
Related Articles
- EP ID EP598721
- DOI 10.6007/IJARBSS/v8-i16/5129
- Views 47
- Downloads 0
Class Streaming and Implications for Students in Primary School
Class streaming is a tradition that has been practiced against students since the last day of independence. In fact, it was being used in European countries. This case study aims to identify the positive and negative imp...
The Impact of Foreign Direct Investment, Domestic Investment, Trade Openness And Population on Economic Growth: Evidence from Asean-5 Countries
This paper aims to evaluate the determinants of growth in ASEAN5 countries (Malaysia, Indonesia, Thailand, Philippines and Singapore) with a special highlight is given to the foreign direct investment (FDI). ASEAN5 have...
Effects of the Personality Types on the Sales Performance and an Application in Supermarket Chains
Nowadays, competitive market environment, increased customer knowledge, skills and expectations, increased cost pressure and reduced profit rates increase the importance of qualified sales people for businesses. Salespeo...
Interlanguage Errors Awareness in English as a Foreign Language and Arabic as a First Language in a Saudi Context
Developmental errors in L2 Learning are a systemic necessity which is unfortunately interpreted as source of annoyance that could hinder the learning process by the learners. The purpose of the present study is to invest...
Technology Acceptance in Healthcare Service: A Case of Electronic Medical Records (ERM)
This study extends applicability of the Technology Acceptance Model (TAM) to test user acceptance of EMR in the hospital. This study aims to assess the EMR characteristics which could affect the healthcare profession’s b...