Sprachliche Mittel der Aufmerksamkeitslenkung am Beispiel deutscher Horoskoptexte
Journal Title: Studia Germanica Posnaniensia - Year 2018, Vol 0, Issue 39
Abstract
Press horoscopes are short informative and persuasive texts addressed to a seemingly individualreader, who skims through the text in order to match the content and intention of press horoscopesto his or her ownsituation. The article deals with the selected linguistic means used in German presshoroscopes to draw thereader’s attention to certain text elements. The analysed data consists of extractsfrom press horoscopes inGerman weekly magazines for women (Bild der Frau, Freundin). Theaim of the paper is to investigatedifferent linguistic means (e.g. syntactic, lexical and typographicalones) used to draw the reader’s attentionin order to elaborate their preliminary subclassification.
Authors and Affiliations
Agnieszka Poźlewicz
Keywords
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- EP ID EP544498
- DOI 10.14746/sgp.2018.39.10
- Views 29
- Downloads 0
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Sprachliche Mittel der Aufmerksamkeitslenkung am Beispiel deutscher Horoskoptexte
Press horoscopes are short informative and persuasive texts addressed to a seemingly individualreader, who skims through the text in order to match the content and intention of press horoscopesto his or her ownsituation....