Star-Up Business Development in an Effort to Increase Competitiveness: A Development Research
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 06
Abstract
This research uses a qualitative approach in the form of descriptive research by applying the 4D development model. The main aim of this research is to increase the competitiveness of the Patas Tactical Makassar fashion business. The research was conducted from December to February, with the research location at the Makassar Fashion Patas Tactical business. The object of research is the business, while research subjects include owners, leaders, employees, consumers and regular customers. The research focus is on developing business models by applying the elements of Discovery, Dreaming, Design, and Destiny. Data collection methods used include observation, interviews and documentation. The research results show that Fashion Patas Tactical has succeeded in developing their business through a structured start-up-based approach, with four main phases: Dreaming, Design, Delivery, and Destiny. The company has set an ambitious vision and implemented targeted strategies to create a strong foundation for sustainable growth. Focusing on product quality, innovation, superior customer service and sustainability are the main pillars in their business journey. Thus, research shows that Fashion Patas Tactical has succeeded in building a strong and strategic foundation to face market challenges and achieve sustainable growth in the fashion industry.
Authors and Affiliations
Laura Indah Lestari, Muhammad Rakib, Asmayanti . , Dian Anugrah Sanusi,
Keywords
Related Articles
- EP ID EP737723
- DOI 10.47191/ijcsrr/V7-i6-37
- Views 9
- Downloads 0
Experience of Pregnant Mothers Suffering from Covid-19 during Pregnancy until Childbirth in Indonesia
The outbreak of COVID-19 becomes a pandemic with many psychological impacts on humans, the disease that attacks the respiratory system has a negative impact on health. The aim of this study was to find out how the experi...
Water Supply, Waste Management, Waste and Recycling Sector in Indonesia: A Study of Location Quetion, Classic and Spatial Shift Share and Export-Import
The Water Supply, Waste Management, Waste and Recycling sector is one of the constituent sectors of the Indonesian economy. Water is an important component of human life, especially clean water. The provision of clean wa...
Training Development to Eliminate Competency Gap at Component Rebuild Section (PT LC)
Workers are an important factor in and have a very important role in carrying out tasks in a company. Companies understand that skilled workers can provide excellent results. Improved worker performance leads to increase...
Effect of Related Video Supported Technique on Achievement and Interest of Motor Vehicle Mechanics Work Students in Science and Technical Colleges in Benue State, Nigeria
Motor Vehicle Mechanics Work has been noted to be important to man because of the advantages attached to application. Efforts are also geared towards its success in teaching and learning outcome. However, there is poor a...
Exploring the Nexus of Technology Availability, Child-Friendly Interface Design, Early Childhood Digital Literacy, Cognitive Skills, and Creativity in Language Learning in the Context of Banten Javanese Language
This research delves into intricate relationships involving technology availability, child-friendly interface design, early childhood digital literacy, cognitive skills, and creativity within the Banten Javanese language...