Starbucks Market Segmentation and Targeting
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 5
Abstract
Target market is one of the most important marketing decision for most companies. Its aim is to identify and delineate market segments which would become targets for the company’s marketing plan.Starbucks segmentation and targeting consist of a marketing decision in identifying the appropriate group of people among the general public of future customers for the business and targeting this segment via positioning products and services that resonate well with their need and wants.The aim of this research paper is to identify the market segments and targets for Starbuck Coffee Company.
Authors and Affiliations
Sabrena Khanum Binti Nawab Zadah Khan, Yusyafizal Bin Mohd Yusop, Fasihah Binti Wook Baharudin
Keywords
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