Statistical research of state of marketing policies: accounting dimension
Journal Title: Проблеми теорії та методології бухгалтерського обліку, контролю і аналізу: міжнародний збірник наукових праць - Year 2016, Vol 34, Issue 1
Abstract
The dynamics of the main statistical indicators of the marketing policy of oil extraction plants in Ukraine has been characterized to identify possible development strategies for the stages in the life cycle of a business and a way of achievement of competitive advantages. The effect of different approaches to the composition of cost of sales in accordance with the selected marketing policy on the financial results has been shown. The adjustment to the selling expenses to ensure the planned volume of sales and the optimal financial result have been proposed. The subaccounts to synthetic account number 93 "Expenses for sale" have been proposed to reflect allocation of cost of sales between the reporting and future periods for actual realized and unrealized products (goods, works, services) resulting in a more accurate reflection of financial results from realisation of production (goods, works, services). For the basis for allocation of distribution costs it is proposed to use the specific weight of sold products (goods, works, services) in total volume of products (goods, works, services) to be implemented.
Authors and Affiliations
I. R. Polishchuk
Keywords
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