STORE IMAGE DIMENSIONS: CUSTOMERS’ PERCEPTION
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 2
Abstract
India‟s retail sector is fuelled by strong economy, favourable demographics, rising youth mass, and the rapidly changing lifestyles. In this changing economy, the business hubs are developing rapidly, only a planned retail store can survive in long run. Therefore it is important to study the image of a store and the related dimensions from customers‟‟ point of view. The main aim is to study the complex nature of consumers‟ attitudes and motives of choosing a retail store. Even under normal condition, the consumer decision making varies widely on the basis of age, educational qualification, income level etc. All these factors have an impact on the consumers‟ which the present study aims to probe into. This particular research paper intends to study the important attributes and their levels of choosing a retail store in the cities Cuttack and Bhubaneswar, Odisha by using CONJOINT analysis. Participants were chosen randomly in specific areas of the store. Of 250 customers approached, 230 agreed to participate in the survey.
Authors and Affiliations
Ms. Sangeeta Mohanty
Keywords
Related Articles
- EP ID EP19394
- DOI -
- Views 362
- Downloads 18
From searching on the Internet to buying online: A simple linear regression model
Before making an actual purchase, a significant share of the European population search for information about the goods and services on the Internet. Online searching for information cannot guarantee an online purchase...
THE USEFULNESS OF FINANCIAL INFORMATION IN CAPITAL MARKETS INVESTMENT DECISION MAKING IN TANZANIA: A CASE OF IRINGA REGION
The use of financial information in deciding to invest wisely is crucial in all undertakings of investment ventures. This article presents the research findings on the use of financial information in Tanzania a case of...
E-COMMERCE AND M-COMMERCE: ISSUES AND RECOMMENDED SCREENING
The increase of the demand, flexibility and power of wireless deals provides proper opportunities for rising up services to customers. In fact, this could mean the real services providing in all times (Despite the pers...
Early Attrition: Cause of Concern for Human Resources
The BPO industry in India has become a growth engine for the economy. It has achieved staggering growth in the last 10 years of its operation, adding 5 million jobs and USD 15 billion in its revenue. 5 million jobs na...
SERVICE RESPONSIVENESS ON CUSTOMER SWICTHING BEHAVIOUR IN BANKING INDUSTRY JAFFNA IN DISTRICT, SRILANKA
In Sri Lanka, Services are rapidly growing into a major contributor to the nation as well as the world economy and to country‟s GDPs. As such as, it is essential stage to study why customers switch service providers. S...