STRATEGIC APPROACHES TO CHANGES OF ENVIRONMENT\ OF SPORTS ORGANIZATIONS
Journal Title: Sport Mont - Year 2006, Vol 0, Issue 10
Abstract
Determining acceptable strategic goals requires analysis of the position of a sports organization within the sport world and wider business environment. A range of trends may affect development prospects and business activities of an organization. There are possibilities of population fluctuation (e.g. purchase power of winter sports practitioners), trends of economy, technological development, and legislation (e.g. prohibition of tobacco and alcohol advertisements), or activities of special interest groups (e.g. development of violence in sport). After clarifying its mission and goals, management of a sports organization reveals that some factors are important, while series of others are not.
Authors and Affiliations
Nebojša Maksimović, Zoran Milošević
Keywords
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