Strategic Communication and Decision-Making Processes: Toward the Communication Oriented Organisation
Journal Title: Academicus - International Scientific Journal - Year 2011, Vol 2, Issue 3
Abstract
Communication continues to be an increasingly strategic and pervasive component in the processes of governance and management at all levels of a company. This evolution has been made evident by the importance that the communication function has acquired, or is acquiring, inside the organisational structure of companies. Furthermore, this evolution has been made evident by the growth of the role that communication, especially that of communication professionals, plays within the strategic decisional processes of the executive committee and administrative management of a company. Lastly, this evolution has been made evident by the omnipresence of communication within specific company functions especially with its most advanced and innovative forms and instruments. The aim of this article is to bring attention to the evolution of the role of communication at the levels of company administration and management, using the results of the most recent international and national empirical research as well as the considerations emerging from a lively on-going debate in international publications, most markedly within the disciplines of public relations, organisation and management. Finally, using the main results of case studies of four Italian successful companies.
Authors and Affiliations
Emanuele Invernizzi, Stefania Romenti
Keywords
Related Articles
- EP ID EP151190
- DOI 10.7336/academicus.2012.03.01
- Views 102
- Downloads 0
Process of Reconciliation in a Postconflict Macedonia
In this article we will consider reconciliation in a post-conflict Macedonia. When Ohrid Framework Agreement (OFA) was signed, the international community greeted the achievements of the international community as it was...
Albania and the teaching of religion in schools
Multiculturalism and the new multi religious social realities are becoming dominant dimensions of today’s world. The huge changes in the social tissue of those societies, which up to now had an established dominant cultu...
Armenia, the Armenians: between memory and future
The article recalls how in 2015, the year of the centenary of the Armenian Genocide, important publications emerged, shedding a light on the incident that will be difficult to ignore. In particular, it was the archives o...
The Albanian mechanism for guaranteeing the right to compensation for unjust imprisonment and wrongful conviction, in the light of obligations arising from international acts
Punishment with imprisonment and the security measureof detention on remand, are among the most severe sanctions and convictions provided by the albanian criminal legislation. The unjust serving of such measures or punis...
Transitology - A philosophical reflection on the post-communist society
The collapse of totalitarianisms, the integration and transition global are objective phenomena, which changed many political and social doctrines, which relate to democracy and civilization. A review of relations betwee...