Strategic Communication and Decision-Making Processes: Toward the Communication Oriented Organisation
Journal Title: Academicus - International Scientific Journal - Year 2011, Vol 2, Issue 3
Abstract
Communication continues to be an increasingly strategic and pervasive component in the processes of governance and management at all levels of a company. This evolution has been made evident by the importance that the communication function has acquired, or is acquiring, inside the organisational structure of companies. Furthermore, this evolution has been made evident by the growth of the role that communication, especially that of communication professionals, plays within the strategic decisional processes of the executive committee and administrative management of a company. Lastly, this evolution has been made evident by the omnipresence of communication within specific company functions especially with its most advanced and innovative forms and instruments. The aim of this article is to bring attention to the evolution of the role of communication at the levels of company administration and management, using the results of the most recent international and national empirical research as well as the considerations emerging from a lively on-going debate in international publications, most markedly within the disciplines of public relations, organisation and management. Finally, using the main results of case studies of four Italian successful companies.
Authors and Affiliations
Emanuele Invernizzi, Stefania Romenti
Keywords
Related Articles
- EP ID EP151190
- DOI 10.7336/academicus.2012.03.01
- Views 125
- Downloads 0
Management of the taxation on tourism operators, an important component of revenues and investments in the tourism sector
We are trying to bring here the importance that tourism taxation has. Based on the fact that tourism industry is becoming one of the most important branches of the economy, it is essential to find the best solution, the...
“Sick woman” or “half woman”? Breast and cervical cancer, emotional script and representations of female body in a mediterranean area of Italy
The proposal aims to highlight the semiotic elements of the discourse that refer to the symbolic ones of representations, and that transform the therapy in an exercise of professional dominion aimed to modify the percept...
Report between the President and Constitutional Court and its influence on the functioning of the Constitutional System in Kosovo
This paper aims at clarifying the report between the President and the Constitutional Court. If we take as a starting point the constitutional mandate of these two institutions it follows that their final mission is the...
Social sciences, scientific research, higher education and social developments - An Albanian inside of dialectics and structured scientific research, in social sciences
The social sciences have inherited a not so clear relationship with the social politics throughout the history. At the first moment the concept of social sciences came into use in the 19th century the first organizations...
The role of small and medium enterprises in economic development - The case of Kosovo
During the last fifteen years, significant SME sector was established in Kosovo. A greater dynamic regarding to the registration of new businesses can be encountered in the first three years of 1990’s and in the postwar...