Strategic communication in nato: need for a unified approach to security policy
Journal Title: Security and Defence Quarterly - Year 2015, Vol 9, Issue 4
Abstract
This paper presents issues of strategic communication, both in terms of political communication and in terms of security risks and threats that may occur due to improper application of the communication process. A review of this issue is carried out through direct analysis of NATO’s communication framework, particularly through direct analysis of examples from the recent history of the work of this organisation. This paper aims to outline an original approach to the application of strategic communication, especially in view of the exposure of direct challenges resulting from an inadequate transfer of information as well as incompetent and insufficient professional staff in relation to the sensitive issue of public relations and modern communications. The purpose of this paper is to offer a critical reflection on the strategic communication of NATO, which must be planned and created in a timely manner on the basis of pre-summarised data (both from the theoretical and practical aspects), and to set the foundation for a serious discussion on the topic of communications and public access to particularly high-level communications. This is of particular strategic importance because communication contributes to the image of NATO and to the public’s perception of it, which can be completely wrong and distorted as a result of the failure to use the correct communicational approach.
Authors and Affiliations
Katerina Veljanovska Blahzevska
Keywords
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- EP ID EP706010
- DOI https://doi.org/10.5604/23008741.1209160
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