Strategic Framework for Leveraging Artificial Intelligence in Future Marketing Decision-Making
Journal Title: Journal of Intelligent Management Decision - Year 2023, Vol 2, Issue 3
Abstract
Disruptive technologies such as the big data analytics, blockchain, Internet of Things, and artificial intelligence have each impacted how businesses operate. The most recent example of disruptive technology is artificial intelligence (AI), which has the most potential to revolutionize marketing completely. Practitioners worldwide are searching for artificial intelligence (AI) solutions most suited for their marketing functions. Artificial intelligence can provide marketers with assistance in a variety of ways to boost client satisfaction. This article looks at the exciting new developments in artificial intelligence (AI) and marketing that have been occurring recently, it examines the latest developments in marketing using artificial intelligence (AI). These breakthroughs encompass predictive analytics for analyzing customer behaviour, integrating chatbots to enhance customer support, and implementing AI-driven content personalization tactics. This article also covers the horizons and problems of artificial intelligence and marketing, the precise applications of AI in a range of marketing segments, and their impact on marketing sectors. Additionally, this article examines the particular applications of AI in marketing.
Authors and Affiliations
Nouri Hicham, Habbat Nassera, Sabri Karim
Keywords
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- EP ID EP752366
- DOI https://doi.org/10.56578/jimd020304
- Views 29
- Downloads 0
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