Strategic Location Considerations for Fuel Filling Stations along Thika Super Highway-Kenya
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 8
Abstract
This research work was conducted along the Thika Superhighway in Kenya. The highway starts from Nairobi CBD and extends for about 40 Km to another major town called Thika. For the sake of objectivity, this research was conducted and traced the location of petrol stations beyond Thika town for a further 50km to another important nodal point called Makutano (Swahili for Junction) beyond which the roads become less busy. In total, the distance of interest along this busy road was approximately 90km. There were in total 25 petrol stations, among which 18 were located on the left hand side and 7 on the right hand side of the road as one travelled away from the CBD and this formed the target population for this research work. Due to this manageable target population, census on all the petrol stations was conducted. The basic data collection tool was a questionnaire which was self administered. out of the 25 questionnaires distributed, 23 were picked up well filled and hence used for data analysis, representing a success rate of 88%. The respondents were the station management personnel. The main strategic location factors of interest were availability and cost of land, customer convenience and lastly chance. After analysis of data, it came out clearly that considerations on customer convenience played the greatest role followed by cost and availability of land and lastly chance. This was in line with the expectations since given the facts that in Kenya motorists keep to the left, and that the Thika Superhighway has a wall barrier between the left and right roads. Presence of large scale plantations on some sections of the road also played a major role in determining location of the fuel stations by limiting their presence on their sides of the road. Chance was found to play a less significant role because most of the petrol stations have been established long after the highway was built.
Authors and Affiliations
Peter Karanja, Catherine Wanjiru Gathitu
Keywords
Related Articles
- EP ID EP565283
- DOI 10.6007/IJARBSS/v8-i8/4460
- Views 83
- Downloads 0
Corporate Social Responsibility Practices from the Employees’ Perspective: A Case of Malaysian Higher Education Institution
The current study investigates university as an entity of organisation to explore their corporate social responsibility (CSR) practices. The unit of analysis in this study focused on employees in one of the research univ...
Influence of Characteristics of Management Accounting Information Systems to Managerial Performance with Variables of Business Strategy Modernations and Uncertainty Duties in Banking Companies in Aceh Province
The purpose of this study is to examine the influence of management accounting information system characteristics to managerial performance with business strategy moderation variable and task uncertainty in banking compa...
Addressing Competency Gaps for Vocational Instructor through Competency Modelling
The purpose of this paper is to comprehend the competency and competency models at workplace settings, its significance to human resource development in terms of knowledge, skills and abilities. In the management literat...
The Malay Identity in Malaysian Women’s Paintings
The Malaysian women’s identity in paintings essentially began to surface between the year 1970’s to 1980’s. The attempt to fulfill the demand of identity searching fought by the Malay painters in the 1958 has enlightened...
Inclination of Teenagers to Become Involved in Lesbianism in Kuala Lumpur
Lesbians in Malaysia are considered a hidden population due to social stigma. Due to this, it is hard to determine this group as they are comfortable hiding behind their identity as heterosexual females. However, lately...