Strategic Location Considerations for Fuel Filling Stations along Thika Super Highway-Kenya
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 8
Abstract
This research work was conducted along the Thika Superhighway in Kenya. The highway starts from Nairobi CBD and extends for about 40 Km to another major town called Thika. For the sake of objectivity, this research was conducted and traced the location of petrol stations beyond Thika town for a further 50km to another important nodal point called Makutano (Swahili for Junction) beyond which the roads become less busy. In total, the distance of interest along this busy road was approximately 90km. There were in total 25 petrol stations, among which 18 were located on the left hand side and 7 on the right hand side of the road as one travelled away from the CBD and this formed the target population for this research work. Due to this manageable target population, census on all the petrol stations was conducted. The basic data collection tool was a questionnaire which was self administered. out of the 25 questionnaires distributed, 23 were picked up well filled and hence used for data analysis, representing a success rate of 88%. The respondents were the station management personnel. The main strategic location factors of interest were availability and cost of land, customer convenience and lastly chance. After analysis of data, it came out clearly that considerations on customer convenience played the greatest role followed by cost and availability of land and lastly chance. This was in line with the expectations since given the facts that in Kenya motorists keep to the left, and that the Thika Superhighway has a wall barrier between the left and right roads. Presence of large scale plantations on some sections of the road also played a major role in determining location of the fuel stations by limiting their presence on their sides of the road. Chance was found to play a less significant role because most of the petrol stations have been established long after the highway was built.
Authors and Affiliations
Peter Karanja, Catherine Wanjiru Gathitu
Keywords
Related Articles
- EP ID EP565283
- DOI 10.6007/IJARBSS/v8-i8/4460
- Views 56
- Downloads 0
Comparative study on the complex samples design features using SPSS Complex Samples, SAS Complex Samples and WesVarPc
Unlike simple random sampling, complex sample designs involve additional considerations such as multistage sampling, stratification, and unequal probability of selection. A basic problem with complex surveys is in varian...
Antecedents of Entrepreneurial Interest among Vocational High School Students in Kediri, East Java, Indonesia
This research aimed to know the effect of need for achievement and internal locus of control on entrepreneurial interest mediated by entrepreneurial attitude. This research employed correlational research design. Populat...
Technical Criterion for an Effective Video in Learning Mathematics
Mathematics is a fundamental subject for all courses especially in engineering, business and economics. A good understanding of mathematics will help in daily activities and in many other situation either in simplified o...
The Hindu Philosophy of Kalki Avatara from Islamic View of Nubuwwah
The article examines the philosophy of Avatara, especially Kalki Avatara in Hinduism vis-a-vis Islamic concept of nubuwwah (prophethood). It analyses teachings and objectives of Avatara which claim that God has created n...
Content Management System as Digital Source of History in Virtual Museum Organization: A Case Study of Malacca Maritime Museum
To create and manage digital content from a traditional museum source to a modern state is a critical part of process in conservation of story and experiences source nowadays. Mainly, improving knowledge management withi...