STRATEGIC MANAGEMENT AND COACHING – LIMITS OF APPLICABILITY
Journal Title: Globalization, the State and the Individual - Year 2018, Vol 4, Issue 4
Abstract
This report attempts to systemize the key features of strategic management as a process and, on this basis, to identify opportunities for integrating coaching as management tools. Stra- tegic management is a basic prerequisite for the prosperity of the business organization. The defended author’s position is that stra- tegic management is a leading factor in achieving long-term and sustainable development that requires not only good knowledge of the nature of strategic management but also the ability to select and apply appropriate tools in realizing its process. This justifies the ne- cessity not only of the knowledge of the nature and limits of the applicability of the strategic management tools but also of the con- tinuous search for new methods and approaches that can successful- ly supplement it and enhance the quality of the strategic decisions taken regarding the strategic behavior of the business organization. It is the coaching that is being used more and more successfully to improve the suitability of the staff, to support the decision-making processes and to increase the overall and individual performance of the working process. This justifies the argumentation that coaching can successfully supplement the strategic management tools and ap- ply it to the strategic management process.
Authors and Affiliations
Velislava NIKOLAEVA
Keywords
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