Strategic Management as a key for Superior Competitive advantage of Sanitary Ware Suppliers in Kingdom of Saudi Arabia
Journal Title: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY - Year 2013, Vol 7, Issue 2
Abstract
Strategic Management has become an essential nowadays as managerial techniques have been developed and used successfully by many of professional business corporation such as General electric and the Boston Consulting Group. Initially strategic Management was of most use to professional corporations operating in multiple industries. Increasing risk of error, costly mistakes, misunderstanding market needed and even economic ruin are causing todays professional managers in all organizations to take Strategic Management seriously in order to keep their companies competitive in an increasingly volatile environment. In this study we will focus on Suppliers who deal with sanitary ware (Bathroom accessories, Mixers, Bathtub) in Makkah and Jeddah Cities, Kingdom of Saudi Arabia. Mostly people in Makkah and Jeddah Cities prefer to purchase from various outlets vendors / retailers who are available usually in same area, according to their convenience, preference and selection. Increases in expectations and changing culinary style of consumers make the Sanitary Ware (Bathroom accessories, Mixers, Bathtub) business dynamic in general. Despite the increasing interest in the area there are very little researches on Superior Competitive Advantage of sanitary ware vending service in our domestic market. Keeping these conditions in view, this study tries to explore the current scenario in which Sanitary Ware (Bathroom accessories, Mixers, Bathtub) has become a flourishing business for a lot of Suppliers as it has been successful in attracting a large mass of customers and projects.This study analyses Strategic Management as the key for Superior Competitive Advantage of Sanitary Ware (Bathroom accessories, Mixers, Bathtub) in Makkah and Jeddah Cities. The present survey has been done with 112 retailers who purchase sanitary ware from sanitary ware suppliers companies in Makkah and Jeddah Cities. It identifies the most relevant understanding of StrategicManagement as the key for Superior Competitive Advantage, and determines their influence in choosing of Sanitary Ware outlets. The results show that Strategic Management as independent variable has a positive influence on Superior Competitive Advantage of Sanitary ware suppliers in Makkah and Jeddah Cities.
Authors and Affiliations
Baha`a Abdul Hafez Attallah Al-NadyBaha, Sulieman Ibraheem Shelash Al-Hawary, Main Naser Alolayyan
Keywords
Related Articles
- EP ID EP654329
- DOI 10.24297/ijmit.v7i2.3237
- Views 144
- Downloads 0
Innovative Service-Oriented Information System for supporting Mobility in Ubiquitous Spaces: A Role Driven Approach
Conventional architectures based on a central servers are not suitable and cannot scale well in a distributed and high dynamic computing enviroment. Futuristic ubiquitous landscape requires the development of robust, rel...
The effect of using collaborative technology on the banking knowledge management: case of Tunisian banks with mixed capital
This study examines the influence of using collaborative technology (Groupware) on knowledge management (KM) process (capture, storage, dissemination and reuse of knowledge). Based on a survey of 272 front office Tunisia...
THE FACTORS AFFECTING PRICING STRATEGIES IN TOURISM ESTABLISHMENTS A FIELD STUDY IN SOUTHEASTERN ANATOLIA REGION IN TURKEY
Pricing is considered to be one of the most important marketing tools in sales and sales promotion. Pricing is also one of the important topics that businesses should be careful about if they want to have an edge over th...
Challenges faced by Women Entrepreneurs : A Case study TandoAllahyar District.
The research investigates the domestic violence against women in TandoAllahyar District-Sindh Pakistan. Data were collected through survey from 200 respondents. Data were analyzed by using SPSS-21 version. It was reveale...
BEHAVIOUR OF FINANCIAL MARKETS DURING THE SUBPRIME CRISIS
The objective of this article is to highlight the nature of the relationship between several stock markets (France, the great Britain, Germany, and United States). The behavior of those facing the subprime crisis that to...