Strategic Marketing Developments in Informational Society
Journal Title: Dezbateri social economice - Year 2014, Vol 6, Issue 4
Abstract
The market relation is structurally reshaped in the context of informational society, which causes conceptual, management and technological mutations in marketing. A new marketing paradigm is shaped which causes management transformations through the transition to strategic marketing and changes in the specific communication mechanisms of e-marketing and cyber-marketing.
Authors and Affiliations
Eleonora Mihaela Constantinescu
Keywords
Related Articles
- EP ID EP122090
- DOI -
- Views 119
- Downloads 0
Educational Level and its Influence on Employment Rate
In the context of globalization, any company require well-trained workforce to ensure its economic development. In occupational structure analysis must take into account the prevailing conditions in the labor m...
Effects of Romania Constitutional Court Decisions
The Increasing Importance of Transfer Pricing and the Tax Strategies of the Transnational Corporations
The African Uranium. Geoeconomic Competition and Geopolitical Risks
European Policy for Small and Medium Sized Enterprises