Strategic Marketing Developments in Informational Society
Journal Title: Dezbateri social economice - Year 2014, Vol 6, Issue 4
Abstract
The market relation is structurally reshaped in the context of informational society, which causes conceptual, management and technological mutations in marketing. A new marketing paradigm is shaped which causes management transformations through the transition to strategic marketing and changes in the specific communication mechanisms of e-marketing and cyber-marketing.
Authors and Affiliations
Eleonora Mihaela Constantinescu
Keywords
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