Strategic Marketing of Made-in-Nigeria Goods and Consumer's Acceptance in Nigeria. An Empirical Analysis of Textile Products
Journal Title: Manager Journal - Year 2011, Vol 13, Issue
Abstract
This study was conceived with the intention of the author to appraise and assess the viability, acceptability and challenges inherent with the marketability of product Made-in-Nigeria products among the Nigerian populace. Investigations were carried out on Textiles Consumers’ perceptions of the quality of Made-in-Nigeria products; possible motivation behind Nigeria attitudes towards domestically produced textile products and relationship between consumer attitudes and satisfaction with product made-in-Nigeria. Survey study was carried out through questionnaire administration on 120 respondents; using purposive sampling technique to select the three popular markets in Lagos (Yaba, Oshodi and Eko) to gather the required data for empirical analysis. The population of this study were the textile products consumers in Lagos State where Textiles customers were randomly sampled in each of these markets. Ordinary Least Square method (OLS), t-test, f-statistics, coefficient of determination (R2) and Durbin Watson Statistics were used to estimate the data. The results showed: (a) significant relationship between product quality and desire to buy made-in-Nigeria at 0.05 level (r = .984, P<0.05); (b) a significant, high positive relationship between the perceived cost of individual purchases and the satisfaction derived from made -in-Nigeria goods ( r = .961) and (c) a correlation coefficient of 0.979, for cultural believes and buying behavior of Nigerians. The results necessitated the formulation of required strategies for implementation in concluding the study
Authors and Affiliations
Adebisi. S. Sunday
Keywords
Related Articles
- EP ID EP449108
- DOI -
- Views 82
- Downloads 0
A. P. Sloan Jr. and leadership
Organizing the manufacturing processes constituted probably the most difficult challenge in the American automotive industry in the 1920s. A. P. Sloan Jr. was one of the greatest captains of industry and shaped General M...
IMPACT OF GLOBAL ADOPTION OF IFRS ON NIGERIAN STOCK MARKET EFFECTIVENESS
International Financial Reporting Standard (IFRS) is a statement of intent to globalize financial standards so as to enable investors move capital and as such enshrine global competitiveness. Nigeria’s case to attract in...
Bioeconomy analysis in Aesthetic Dentistry
Bioeconomy is currently an area of great and mighty power development. High complexity of this field is to combine the use of technologies that use biological resources in the range of human values involved. This study r...
Confronting the Consequences of a Permanent Changing Environment
Businesses and governments choose how they wish to deal with change. Whether this change is organizational, technological, political, financial etc or even individual pursuing actions as usual is likely to lead to a down...
The employees’ opinion about top management at the Berlin Ltd. distribution
Top management which directs and controls the overall activity of the organization, in general, is responsible for planning and interpreting of the purpose of the organization for determining, its business strategy and i...