STRATEGIC MONITORING OF BUSINESS REPUTATION AS A TOOL FOR MANAGEMENT OF WATER SERVICES ENTERPRISES
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 22, Issue 2
Abstract
The article is devoted to the study of strategic monitoring as a tool for managing the business reputation of Ukrainian water services enterprises. Monitoring is the main tool allowing to respond quickly to constant changes in the external and internal environment (stakeholders) that affect the business reputation. Strategic monitoring combines the mechanisms of analysis, direct monitoring and controlling. For the processing of information, criteria are set for assessing the results obtained. On the basis of the analysis of the indicators on the chosen criteria, the management takes decisions on the formation, increase of the level of business reputation or taking measures for its protection, maintenance, etc.
Authors and Affiliations
Y. I. Mizik, О. О. Konoplina
Keywords
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