Strategic Planning and Organizational Structure in the University Context: A Case Study
Journal Title: Revista CEA - Year 2022, Vol 8, Issue 18
Abstract
This paper describes how the Strategic Planning (SP) model of two Higher Education Institutions (HEIs) responds to the needs of the education sector. Its primary objective is to identify the main SP models that have been developed and based on an analysis of the organizational structure of both HEIs, extend them to the Colombian and Mexican university contexts. This study adopted the interpretive paradigm with a qualitative and descriptive approach. Some of the data collection techniques employed here include interviews and focus groups with management and administrative staff from both HEIs. The collected data were categorized into four strategic themes: (1) strategic planning, (2) strategic planning models, (3) organizational structure, and (4) strategic planning analysis models. According to the results, both HEIs follow a traditional SP model, which defines their strategic, tactical, and operational goals. Also, these two HEIs share the same mission, vision, values, and objectives. They are, therefore, functional hierarchical organizations with rigid structures and a concentration of departments and activities focused on processes and standards, which sometimes slow down internal processes between areas.
Authors and Affiliations
Luis Fernando Quintero Arango, Mauricio Alejandro Bedoya Jiménez
Keywords
Related Articles
- EP ID EP716661
- DOI https://doi.org/10.22430/24223182.2228
- Views 23
- Downloads 0
Research trends in the area of business history: a bibliometric approach
Business is considered a very important topic in the world today due to the uncertainty and multiple actors that make up the business environment and different markets. Although researchers’ interest in business history...
Bottlenecks of Managerial Processes at Banana Production Units in Milagro, Ecuador
The production of banana in Milagro Canton (Guayas Province), Ecuador, presents multiple opportunities for improvement from the managerial standpoint. We applied an instrument to collect information and explain, using qu...
Trends in Marketing Capabilities
Contemporary companies focus on marketing because of its importance and commercial advantages. Nevertheless, this also means they should face significant challenges and other organizations in this field. Firms require or...
Theorical Development and Empirical Evidence of Dividend Policy: A Review of Ibero-American Literature
The dividend policy of an organization is related to their investment and credit decisions, which are key for their permanence over time. This paper aims to review the available literature on empirical evidence and theor...
Evaluación de la cadena de valor de la innovación y prácticas colaborativas en ecosistemas digitales empresariales: estudio de caso
Objetivo: Analizar el proceso de gestión de la innovación digital en empresas de la industria 4.0 en el Valle del Cauca. Diseño/metodologÃa: Se basó en la cadena de valor de la innovación propuesta por Hansen y B...