Strategic Planning and Organizational Structure in the University Context: A Case Study

Journal Title: Revista CEA - Year 2022, Vol 8, Issue 18

Abstract

This paper describes how the Strategic Planning (SP) model of two Higher Education Institutions (HEIs) responds to the needs of the education sector. Its primary objective is to identify the main SP models that have been developed and based on an analysis of the organizational structure of both HEIs, extend them to the Colombian and Mexican university contexts. This study adopted the interpretive paradigm with a qualitative and descriptive approach. Some of the data collection techniques employed here include interviews and focus groups with management and administrative staff from both HEIs. The collected data were categorized into four strategic themes: (1) strategic planning, (2) strategic planning models, (3) organizational structure, and (4) strategic planning analysis models. According to the results, both HEIs follow a traditional SP model, which defines their strategic, tactical, and operational goals. Also, these two HEIs share the same mission, vision, values, and objectives. They are, therefore, functional hierarchical organizations with rigid structures and a concentration of departments and activities focused on processes and standards, which sometimes slow down internal processes between areas.

Authors and Affiliations

Luis Fernando Quintero Arango, Mauricio Alejandro Bedoya Jiménez

Keywords

Related Articles

Factors involved in the adoption of free software by SMEs in Medellín

In emerging economies, open source software brings SMEs benefits such as purchase cost savings, source code modification, vendor independence, higher quality and more secure software. The objective of this article is to...

A New Perspective on Energy Contagion in Colombia: Evidence from Wavelet Analysis and Co-Movement Dynamics

Purpose: The aim of this study was to examine the existence of energy contagion from the most important energy indicators—oil, natural gas, and coal—to spot electricity prices in Colombia. Design/Methodology: The method...

Examining the Relationship among Brand Commitment, Brand Trust, and Brand Citizenship Behavior in the Service Industry

Brands are strategic prerequisites that help organizations to generate more value for customers and sustainable competitive advantage among competitors. Employee behavior is crucial for brand success because the service...

The mediterranean diet: culture and its impact on consumer habits in barcelona restaurants

This article studies the importance of the Mediterranean diet in the menus of restaurants in the city of Barcelona. It is based on a review of previous studies about the great influence of the Mediterranean culture on da...

Relationship Between Strategic Innovation Orientation and Organizational Performance: The Mediating Role of Intellectual Capital

Purpose: To empirically analyze the relationship between strategic innovation orientation and organizational performance, which is mediated by intellectual capital. Design/methodology: This study followed a cross-sectio...

Download PDF file
  • EP ID EP716661
  • DOI https://doi.org/10.22430/24223182.2228
  • Views 50
  • Downloads 0

How To Cite

Luis Fernando Quintero Arango, Mauricio Alejandro Bedoya Jiménez (2022). Strategic Planning and Organizational Structure in the University Context: A Case Study. Revista CEA, 8(18), -. https://europub.co.uk/articles/-A-716661